Booksy vs Square: What’s the difference?

Built for beauty pros, with lower fees

Booksy was built for beauty and wellness businesses, offering highly customizable service settings, free text and email marketing, appointment deposits, and more - for one flat fee. Booksy, a strong Square alternative, is the best choice for barber and beauty businesses.

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Independent Business Owner

Compare the price between Booksy and Square for a similar set of features and inclusions.

$29.99

monthly

All features included
+ Includes 2,000 marketing text messages per month
+ $20/mo per additional user

$49.00*

monthly

+ Includes 500 marketing text messages per month


*based on Square Plus plan

Is Booksy better than Square?

Comparison based on data in December 2025.

Boost

Profile Promotion

Processing Fees (In-Person)

2.49% + $0.10
2.6% + $0.15

Processing Fees (Online)

2.69% + $0.30
3.3% + $0.30

Text Message Marketing

2,000 free per month (then 1¢ per message)
500 free per month (then 3¢ per message)

Deposits for No-Show Protection

 

Appointment Migration & Training

Free
$799

What makes us different

02

A community that gets you


Booksy isn’t just software—it’s a global network built around your journey. We understand beauty because we work with beauty pros every day.

03

No-Show Protection tools you really need

Set your cancellation policy, and we’ll enforce it for you. Easily charge a customizable partial deposit at the time of booking. Easy to set up, no invoice required.

01

Build your reputation, show off your skills

Booksy helps you build your brand and get more bookings. Your booking site helps you build trust by highlighting customer reviews and showcasing a portfolio of your work.

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Built for the beauty and wellness industry

Booksy was designed specifically for beauty, barbering, and wellness pros. Every feature—customizable service menus, portfolio-building tools, to client-facing profiles that highlight your work—is tailored to how beauty businesses actually operate. Square, while popular, takes a one-size-fits-all approach that isn't tailored to the unique needs of this industry.

24/7 Customer Support

Reach a human in less than 30 seconds, 7 days a week with our in-app live chat support. Catch us by phone or email during business hours!

Free data transfer and 1:1 onboarding support

  • Services
  • Client database
  • Future appointments
  • Reviews
  • Photos
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“My clients love booking appointments through Booksy. I enjoy how well Booksy keeps me organized and informs me of my progress and accomplishments. Booksy's so affordable and customer service representatives are always available when needed.”
Amber Rose

⭐⭐⭐⭐⭐ Trustpilot review

Every feature included

$29.99
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*Payment processing & hardware not included

Frequently asked questions

Can I accept payments and deposits through Booksy?

Absolutely. Booksy lets you collect payments, charge deposits, and set cancellation policies to protect your time - all at lower rates than Square. Everything’s integrated—no third-party tools or extra steps required. With your appointments and payments all in one place on Booksy, you can get valuable sales, revenue, and client insights about your business in Booksy’s robust Stats & Reports dashboard.

Is Booksy cheaper than Square?

Booksy and Square’s base monthly subscription fee is about the same for a single user. For independents and small teams looking to engage with their clients and grow their business, Booksy is a better value for your money.

What’s the difference between Booksy and Square?

Booksy offers a powerful and affordable all-in-one solution for barber and beauty pros designed to streamline and grow your business.

Save money with all-in-one pricing and low fees: Booksy includes everything you need in a single plan, at a lower price than Square Plus. Booksy offers a competitive in-person payment processing rate of 2.49% + $0.10 per transaction.

Boost your business with free Marketing tools: Attract clients and keep existing ones engaged with Booksy's free marketing tools. Send text and email marketing messages to your client base for free, including 2,000 free text marketing messages per month. Additionally, Booksy's built-in social media marketing tools simplifies reaching your audience on popular platforms.

I’m not tech-savvy—can I still use Booksy?

Yes! Booksy is super intuitive and designed with independent professionals in mind. You can get set up fast, and our team is always here to help. We can even transfer all of your upcoming appointments, services, and clients over to Booksy for free, so you can hit the ground running. Your own Booksy Expert is there for you with personal support for your first month, so you can make sure you’re getting the most out of your subscription. Plus, we offer education, webinars, and in-person events to support your growth.

Does Booksy have a marketplace?

Yes! Booksy has a robust global marketplace with over 38 million clients and counting. All Booksy businesses get to be listed on the marketplace for free. That means clients near you using the Booksy for Customers app or Booksy.com to look for services can discover you, browse your portfolio and reviews, and instantly book you - for free.