Digital Loyalty Cards

Meet the simple loyalty program that keeps clients coming back.
Keep customer loyalty digital, automatic, and always in your client’s pocket.

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Hand holding smartphone displaying a completed digital loyalty card with 8 stamps and options to book an appointment at a beauty center, alongside icons highlighting automatic stamping, app storage, no paper cards, customizable design, and subscription inclusion.
Interface showing a loyalty card app with client names and card statuses, alongside a woman getting her hair styled by a hairdresser.

Grow your business with repeat bookings. Track it all in the app.

You need a loyalty program that actually brings clients back. Booksy digital stamp cards live where your clients already book—on their phones—so you spend less time managing and more time growing your business.

How it works

  • Quick setup
    Launch your loyalty plan in minutes. Choose rewards. Switch it on. No extra tools needed.
  • Automatic tracking
    Digital cards are stamped automatically with every qualifying visit—no manual tracking. We’ll let you and your clients know when rewards are earned.
  • Never lost or forgotten
    Everything lives in the Booksy app. Clients can earn stamps without remembering to bring their card.
  • Customizable rewards
    You decide what rewards work best to make your clients feel appreciated—free service or product, special perks, discounts.

Loyalty programs pay off

Woman with pink-tipped French manicure showing her hands adorned with silver rings.

7x cheaper

to keep an existing client than to earn a new one

Close-up of a man with a mustache and headband trimming his mustache with scissors while holding his hand underneath.

2.4x more visits

from customers engaged in loyalty programs

A woman with long dark hair is having her eyebrows brushed with a pink spoolie brush by another person.

Up to 2x more profit

with just 5% more loyal clients

Close-up of a person with natural curly hair adorned with colorful beads, wearing a necklace and eye makeup with purple eyeshadow.

+43% more money spent

by loyal customers

Client loyalty, made simple.

It's
simple

Easy for you. Easy for your clients. Studies show simplicity is what make loyalty programs work.

It's
built-in

It works seamlessly with the rest of your system. Just flip it on, and we'll track it all for you automatlically.

It's
included

No monthly add-on fees, no extra apps. Just more value packed into your subscription.

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Build meaningful client relationships

Close-up of manicured hands with pink nails above text announcing a loyalty card program offering 25% off the 5th service and a button to send a message to clients.

Free text and email marketing

Promote your loyalty program with email and text message marketing.

Learn More
User profile interface showing Sarah Jones with photo, tags Family & Friends, 10 appointments, $123 revenue, and last visit on 25 Aug 2024.

Client Cards

Keep track of important details as you build personal relationships with your clients.

Learn more
Mobile app interface for Booksy showing search bar and circular icons for Hair Salon, Nail Salon, Skin Care, and Barbershop.

Customer App

Easy appointment management and quick 2-click rebooking process make coming back to you an easy choice.

Learn more

Frequently asked questions

Do I need to pay extra for this feature?

No - the loyalty program software is included with your standard Booksy subscription. No monthly add-on fees, no hidden costs. Just more value for your investment.

Do I need any extra apps or software to use the Loyalty Program?

Nope! It’s all built-in to your Booksy account— no extra costs, no extra apps. Just switch it on. Your clients can also keep track of their cards and stamps right in the same place they book and manage their appointments - in the Booksy for Customers app. No extra apps, logins, or fees for you or your clients.

How do I keep track of the program?

 All of your clients’ digital loyalty cards are stored in your Booksy Biz app. Stamps are applied to your clients’ cards automatically with each qualifying appointment

How do my clients track their stamps?

Clients can see their progress directly in the Booksy for Customers app under “Loyalty Cards.” They’ll know exactly how many visits are left until they earn their reward!

Can I customize the rewards?

Absolutely! Whether it’s a free service, a discount, or a special perk, you can set the rewards that suit your business. You pick how many stamps they need to earn that reward, and the minimum appointment value required to qualify for a stamp. We’ll let you know when one of your clients has earned their reward.