Booksy vs Square: What’s the difference?

Your Digital Shop Window: The Booksy Marketplace

Your subscription doesn't just grant you software; it puts your business on the map. Booksy is more than a scheduling tool, it’s an integrated marketplace where millions of clients are actively searching for services just like yours.

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Independent Business Owner

Compare the price between Booksy and Square for a similar set of features and inclusions.

£40

monthly

All features included
+ £5/mo per additional user

£20

monthly

£0 for additional staff (but Plus is £29/mo per location)

What are the differences between Booksy and Square?

*Up to 500 marketing text messages included per month. SMS messages exceeding this limit cost 5p each.
Comparison based on data in October 2025
7 day free trial, no credit card required.

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Profile Promotion

All Features Included?

In-Person Card Payments (Tap to Pay, Chip/PIN)

0.99% + 20p + VAT Per Transaction (Tap to Pay)
1.6% per transaction

Free Marketing Text Messages

500 free SMS marketing messages/mo (Reminders are always free)
Must subscribe to separate Square Marketing add-on (£9-£29/mo)

Custom Forms/Liability Waivers

Built-in Social Media Post Creator

New Client Acquisition

Integrated Marketplace
No direct marketplace

Primary Industry Specialisation

Beauty & Wellness (Salon, Barber, Spa, etc.)
General Appointments/ Retail

What sets us apart

02

Unlock More Features to Promote and Grow Your Business

From the start, you get powerful tools like Reserve with Google integration, superior Marketing Tools (including free SMS messages), flexible payment options, and 50+ in-depth reports to make informed business decisions that drive growth.

03

Better Booking Site and Marketplace Visibility

Build trust with clients through a professional booking site that showcases your portfolio and verified reviews. List your business for free on our trusted marketplace, where millions of clients actively search and book appointments, giving you a powerful channel for new customer acquisition that Square does not offer.

01

Transparent, All-Inclusive Pricing Structure

No hidden or extra fees. All advanced features, including custom forms, waivers, and detailed reporting, are included in the single base subscription. This consistent, straightforward pricing eliminates the need for expensive monthly add-ons that Square requires for equivalent functionality.

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Free data transfer and 1:1 onboarding support

  • Services
  • Client database
  • Future appointments
  • Reviews
  • Photos
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“My clients love booking appointments through Booksy. I enjoy how well Booksy keeps me organized and informs me of my progress and accomplishments. Booksy's so affordable and customer service representatives are always available when needed.”
Amber Rose

⭐⭐⭐⭐⭐ Trustpilot review

Every feature included

£40
Start free now
*Payment processing fees not included.
** All services are subject to VAT, which will be added to the final price.

Frequently asked questions

Can I accept payments and deposits through Booksy?

Absolutely. Booksy lets you collect payments, charge deposits, and set cancellation policies to protect your time - all at lower rates than Square. Everything’s integrated—no third-party tools or extra steps required. With your appointments and payments all in one place on Booksy, you can get valuable sales, revenue, and client insights about your business in Booksy’s robust Stats & Reports dashboard.

Is Booksy cheaper than Square?

Booksy and Square’s base monthly subscription fee is about the same for a single user. All of Booksy’s features are included with the base subscription fee, and Square charges extra monthly add-on fees for certain features like text and email marketing. For independents and small teams looking to engage with their clients and grow their business, Booksy is a better value for your money.

What’s the difference between Booksy and Square?

Booksy offers a powerful and affordable all-in-one solution for barber and beauty pros designed to streamline and grow your business.

Save money with all-in-one pricing and low fees: Purchasing text and email packages to message your clients can really add up quickly. Unlike Square's add-on fees, Booksy includes everything you need in a single plan. This means no extra charges for essential growth features like text and email marketing. Plus, Booksy offers a competitive in-person payment processing rate of 2.49% + $0.10 per transaction.

Boost your business with free Marketing tools: Attract clients and keep existing ones engaged with Booksy's free marketing tools. Send text and email marketing messages to your client base for free, a valuable feature Square charges $35+/mo extra for. Additionally, Booksy's built-in social media post creator simplifies reaching your audience on popular platforms.

I’m not tech-savvy—can I still use Booksy?

Yes! Booksy is super intuitive and designed with independent professionals in mind. You can get set up fast, and our team is always here to help. We can even transfer all of your upcoming appointments, services, and clients over to Booksy for free, so you can hit the ground running. Your own Booksy Expert is there for you with personal support for your first month, so you can make sure you’re getting the most out of your subscription. Plus, we offer education, webinars, and in-person events to support your growth.

Does Booksy have a marketplace?

Yes! Booksy has a robust global marketplace with over 38 million clients and counting. All Booksy businesses get to be listed on the marketplace for free. That means clients near you using the Booksy for Customers app or Booksy.com to look for services can discover you, browse your portfolio and reviews, and instantly book you - for free.