Now that the holidays are in full swing, it’s important to use the right strategies to make sure your business profits during this potentially lucrative period. Give your shop or salon every advantage by using these valuable Booksy tools to make the most of this holiday season.
Keep in mind that gift cards, packages, and memberships can attract more repeat business. Carefully timed discounts or sales could entice clients to make purchases on the spot. And online advertisements targeted to specific consumers are designed to help boost sales.
Major businesses use all of these techniques throughout the year but especially during the holiday season. And you should too. Because implementing different marketing strategies is just as important for a small business as a huge corporation. To make sure you’re able to use these same strategies, take a few minutes to learn about the following Booksy tools.
Know that all of these tools are available to any and every active Booksy provider. Also keep in mind that each feature is designed to keep clients engaged, while giving you the opportunity to earn more income. So, if you’re ready to maximize a host of different Booksy tools that could increase sales the remainder of the holidays, keep reading for more information.
The Booksy Wait List Feature is one of the more valuable Booksy tools to use during the holidays. And it’s automatically available to every active Booksy provider. Just remember to confirm that it’s active. Some business owners accidently turn this tool off and forget to reactivate it.
Whenever you have a full day, clients have the option to join your Wait List. And once a client is on your Wait List, they’ll get a notification if you have a change in your schedule that opens up an appointment slot. This feature is designed to make sure that you always have bookings, even if there’s a last minute cancellation or a no-show. Most importantly, it’s particularly useful during the busy holiday season, when customers are waiting in a virtual line to sit in your chair.
Keep in mind that the Wait List feature operates on a first come, first serve basis. Clients will be able to join your Booksy Wait List on the day that they choose. This gives them more options to snag a last minute appointment in your chair. And just like when your client books an appointment when you are available, customers who use the Wait List feature will get a confirmation message.
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Another one of the more important Booksy tools to use during the holidays is the Social Post Creator feature. When it comes to marketing your business and communicating important information about your availability, the Social Post Creator lets you provide details about your holiday schedule in regards to hours or time off.
For any Booksy provider who is unfamiliar with the Social Post Creator, know that it’s designed to give you the opportunity to create high quality social media ads that can be used on Instagram or Facebook. And all it takes is just a few simple clicks in the Booksy app.
The Social Post Creator feature is available for use via a mobile phone, a tablet, or online. Simply create a unique message or share a social post using an already developed template. Remember that preparing creative, quality online content for your social media pages helps you communicate with online viewers, who visit your social media pages and want to learn more about your business.
When it comes to the holidays, it’s important to take advantage of Gift Cards, Packages, and Memberships. All of these are useful Booksy tools that can help generate sales during the holiday season. Use these tools to increase revenue by attracting new clients. And let loyal customers support your work, instead of turning to other service providers for stocking stuffers.
Our software lets you create, manage, and redeem Gift Cards, Packages, and Memberships from all of your online devices. But know that you will only be able to sell them via Booksy Biz Pro on your tablet or computer. Whether you're an independent contractor or managing a whole shop, make it easy for customers to get the most from your business during the holidays.
Once your client orders a Gift Card, Package, or Membership through your Booksy profile, they will automatically receive a message with available payment methods. The payment method is 100% up to you. Choose between bank transfers or accepting a credit card payment over the phone. Or use a contact free electronic payment such as PayPal, Venmo, Cash App, or Zelle.
Gift Cards, Packages, and Memberships also lets you charge customers for the full amount of one or more services upfront. And that translates into a boost in your upfront cash flow, which is never a bad thing. And that extra upfront income can be especially beneficial to your business during these current unprecedented times.
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When it comes to best serving your clientele through discounts and promotions, there’s a number of helpful Booksy tools. More specifically, our software lets you offer Flash Sales, Last Minute Discounts, and Happy Hours. These three Marketing Tools are all designed to entice customers to impulsively book one or more appointments on the spot
Each one of these different marketing tools can help you drive demand for your services. In minutes, you can create, advertise, and promote a quick and easy sale or discount to make sure clients are booking appointments at your shop or salon.
Remember that customers are much more likely to take action if there’s a deal running. And that’s true even if the discount is only running for a short period of time. Give clients a quick and easy incentive to act fast and book an appointment on the spot, which can also help you better manage your appointments.
Take advantage of this marketing strategy if you have a no-show or cancellation. Or, use the remainder of the holiday season to set up a Last Minute Discount before Christmas, so your clients book your services instead seeking out another business that offers seasonal discounts.
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Two final Booksy tools to utilize this season are the Book Now button and your Booksy Profile Link. In keeping with the fact that social media has become one of the best ways to market online, Booksy providers are able to create a Book Now button that can be published on a social media profile to let online users gain access to your profile.
Publish your Book Now button on Instagram or Facebook. That way, the next time that an Instagram follower or Facebook user finds you on social media, it becomes an opportunity to turn that online user into a loyal customer who regularly books your services.
Booksy providers with Instagram accounts can now share their unique Booksy Profile Link in their Instagram stories. When you post your unique profile link into an Instagram story, clients are just one click away from booking their next appointment with you.
Expand your reach to every client who views your stories. And remember that this online marketing tool lets you cater to online viewers who enjoy short and sweet messages, since you can only post videos that are up to 15 seconds in length, at a time.
