Beauty Salon Case Study: Well Gel Southeast’s Growth with Booksy
Table of Content

Transitioning a beauty business to a new location requires strong customer loyalty and a reliable management system. Hannah Bannerman-Watson, the owner of Well Gel Southeast, recently celebrated her salon's grand reopening. In this interview, she shares how moving from a complex legacy system to a visual, user-friendly platform helped her team stay organized and her client base grow.

Feature Legacy System Experience Booksy Experience
User Interface Clients "shied away" from booking. Clients are more confident and active.
Team Visibility Staff couldn't see each other's schedules. Visual Shared Calendar accessible to all staff.
Growth Metrics Static performance. Significant increase in customer reviews and new leads.
Client Retention Manual tracking. Streamlined loyalty management for long-term success.

The Journey of a Beauty Entrepreneur: Interview with Hannah Bannerman-Watson

What led you to become a Beautician?

It’s something that I’ve always been passionate about. I love doing beauty myself. My main thing is eyebrows. I love doing eyebrows.

What’s the best thing about being a professional in the beauty industry?

I love my job. I don’t class it as a job. It’s literally something I love doing.

What drives you to go further and stay motivated?

My team and my customers—they motivate me every day.

What do you think is the key to long-term success?

To share your knowledge.

Why User Experience Matters for Salon Software

Why did you choose Booksy over your previous scheduling system?

I used something before, but Booksy was easier for my customers.

What is your favorite feature for daily salon management?

I think for us, as a salon, the calendar is our favorite feature because we can book everything in. It’s visual for us as staff, and we can all see what each other are doing, as opposed to the last system where we couldn't.

What specific changes have you noticed since the switch?

More customers. We have more customers using the online booking system as well. With my last system, they used to shy away from it, whereas with this one, they’re a lot more confident. Oh, and a lot more customer reviews!

What do your clients think about the mobile app?

They love it. I have already recommended Booksy beauty salon software to quite a few others in the industry.

Growth and Future Plans

What are your plans for the future of Well Gel Southeast?

To stay in one place and make sure that our customer loyalty stays here so they keep coming back, and to ensure my staff are happy.

What advice do you have for aspiring beauticians?

Just follow your dreams. I never thought it was possible, but I did it and it’s been really successful. There’s so much competition out there, and you might doubt yourself, but it is possible to succeed with hard work.

Internal Resources for Salon Owners

Booksy Biz App - Trial

Try Booksy and check how the online appointment calendar works