Top 5 Tips for Raising Your Haircut Prices

We're excited to introduce a new Healthy Haircutter series of blog posts from the ClipperGuy, Ivan Zoot. In this series, you will get invaluable tips and tricks for your business directly from one of the leaders in the industry. 

This first post is on a popular topic: how to raise your haircut prices. You can learn more about Ivan and his work by visiting his facebook page,  website or youtube channel. July 1 is "Raise Your Haircut Prices Day in the U.S.A."

Here are my top 5 tips for raising your haircut prices.

1. Believe YOU are worth it – If you do not believe your service is worthy of a price increase, how can you expect your clients to believe it? Or to pay it?
2. Deliver value – If you are just selling haircuts, haircuts are cheap. Clients buy experiences. Experiences are worth more. Ask yourself what you can do, what you can offer, and how you can deliver a more powerful client experience. Higher valued experiences easily command more money.
3. Go up 10% - If your chair traffic is healthy, defined as 80% occupied with 80% repeat request, you can sustain a 10% price increase with no fear of loss of revenue. Even if 10% of your clients quit, you are generating the same revenue with air in your book for new referrals.
4. Tell, don’t ask – This not a request. This is a business decision. The language you use and the confidence you project when addressing the discussion of the new price sets the tone for the way in which the increase is perceived.
5. Everybody up – No grandfathering. Do not hold old clients back at the old price. Everyone goes up together. You do not want to try to keep track of who pays what and why.

Bonus tip – Do it again.

Remember how good it felt to raise the price and start planning for the next increase. If you raise your price two years in a row, the third year clients will be asking for the new price. Good luck and happy increases. If I can be helpful in any way with your next price increase, please reach out to me at healthyhaircutter.com.