Top 6 Barbershop Marketing Ideas from Jay’s Barber Club & Pro Barber Academy

Looking to grow your barbershop business and stand out in a crowded market? We tapped into the expertise of Jay from Jay’s Barber Club and the team at Pro Barber Academy to uncover the marketing strategies that work. From building community partnerships to crafting a brand that sticks, these six tried-and-true tactics will help you attract more clients, retain the ones you’ve got, and turn your shop into a local favorite.

Ready to boost your bookings? Let’s get into it.

1. Collaborate with Local Businesses

Community is everything. Jay suggests building partnerships with other local businesses to create meaningful, cross-promotional opportunities. Think:

• A nearby gym offering a discount on cuts to its members
• A coffee shop across the street shouting you out in exchange for a few complimentary cuts
• Men’s clothing stores collaborating on style packages
• Wedding venues recommend your shop to grooms and their crews

When you team up with businesses that align with your vibe, everyone wins.

2. Build (and Maintain) Your Google Business Profile

"Google is your new first impression," says Jay.

That means your Google Business Profile should always be polished and up to date. Make sure your hours, services, location, and contact info are accurate. Post regular updates. Ask happy clients to leave reviews. Upload photos that showcase your space and your work.

This one move can help you show up higher in local searches—and help potential clients trust you before they even sit in your chair.

3. Create a Brand That Speaks for You

Jay's Barber Club is proof that branding matters. From their logo to the merch on their shelves, every detail feels intentional. Want to build a strong brand presence? Here’s what Jay  recommends:

• Develop a consistent visual identity (colors, fonts, photography style)
• Carry branded merch like t-shirts, hats, or grooming products
• Show up consistently online and in person
• Sponsor events that align with your values

Remember: Your brand isn't just your logo—it's the entire experience.

4. Run Strategic Promotions and Deals

Carefully thought-out promotions can bring traffic your way in times when business is somewhat slow. However, it might not always be the best idea to discount too heavily. The goal is to show your value, not devalue your services by giving them away practically for free.

Effective promotion ideas include:

• Introductory offers for first-time clients
• Loyalty programs that reward repeat visits
• Package deals combining multiple services
• Seasonal specials tied to holidays or events
• Limited-time offers to create urgency

A booking platform like Booksy can streamline these promotions and make them easily accessible to clients.

5. Create Engaging Content

Content marketing has become so important for barbershops that want to build authority and connect with clients. Here are a few compelling content ideas for barbershops:

• Before-and-after transformation photos
• Short tutorial videos on styling techniques
• Behind-the-scenes glimpses of your shop culture
• Staff spotlights that highlight individual barbers' skills
• Client testimonials

Hyperfocus on making content that is truly entertaining but related to your field and provides actual value instead of just promos. This approach helps create trust, loyalty, and a perception of expertise

6. Don’t Forget the Clients You Already Have

Granted, getting new clients is great. But, retaining existing ones is even better. It is far less expensive to keep a client than to get a new one. Client retention strategies to consider:

• Implement a points-based loyalty program
• Offer exclusive services or products to regular clients
• Remember personal details and preferences
• Create a referral program with incentives
• Host client appreciation events

“At Pro Barber Academy, we emphasize that personalized service extends to your marketing efforts. When clients feel like they’re valued, they don’t just come back. They come back with friends.”

Putting It All Together

Executing these six tactics has helped Jay’s Barber Club become one of Belfast's best barbershops.

As a final note, remember that the best marketing reflects the unique personality and strengths of your barbershop. Start with these six strategies, adapt them to your specific situation, and watch your client list—and profits—grow.