First off- a shoutout to Black History Month! Along with celebrating the achievements and work of POC, there are many great days to enjoy during this short winter month.
Yeah, we know. If you’re in a colder climate (and don’t regularly get to enjoy winter sports) you may be tired of winter at this point. So why not make sure your clients don’t spend the next 6 weeks at home by offering a great seasonal sale? The groundhog may be afraid of its shadow, but there’s no reason your clients should be frightened by their reflection.
Let the shop feel like a party! Provide fun food like beignets (or pączki, depending on where you’re from) and offer discounts on your most extravagant services- now’s the time to go big. Plus, it might be fun to offer beads to anyone who comes to the shop on that day.
Chances are, you’ll be booked solid right up until Valentine’s evening. Want to use the day to promote further? Why not offer a very special 50% off discount to anyone who buys a particular product OR who books their next appointment on that day.
Pay it forward! Offer your clients something special- a free upgrade to their service, a special add-on, a trial sample of a product, etc. Not only will this help improve their day they may end up showing you kindness in return with a nice tip, review, or referral. Need a bit more of a boost for your business? Keep following our articles! If you play your cards right, you’ll be able to celebrate 8 February quite easily (Laugh and Get Rich Day).
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