Booksy's Polished for Success Educational Tour brought together some of the brightest minds in the nail industry for an unforgettable experience filled with knowledge-sharing, community-building, and inspiration. With four dynamic educators—Michelle Soto, China Nails, Mr. Luis, and Hirsch Hunty—leading classes designed to empower nail professionals, attendees left with actionable strategies to elevate their craft and businesses. The event featured four powerhouse educators, each bringing unique expertise and energy to their sessions.
Chelly’s session highlighted the importance of creating a unique brand identity as a nail technician. “Your brand is your fingerprint in the industry,” Chelly said. “This class was about helping techs identify what makes them unique and how to amplify that message to attract their dream clients. Watching attendees have those ‘aha!’ moments was amazing.” From defining your style to using social media to your advantage, she broke down the steps for building a reputation that resonates. “Building a personal brand is about more than just your work—it's about telling your story and connecting with your clients on a deeper level,” Chelly shared. “When you align your brand with your values, it becomes a magnet for opportunities.”
China Nails captivated the room with her expertise on scaling a nail tech business. Her presentation focused on setting realistic goals, managing finances, and leveraging industry trends for growth. “There’s so much potential in this industry, but it takes a plan to grow sustainably,” China emphasized. “I loved sharing strategies that techs can implement right away to see results. Watching the passion in the room reminded me why I love this work. Success in this business isn’t just about having talent—it’s about thinking strategically and staying ahead of the curve,” China said. “Whether you’re working solo or managing a team, understanding the business side is essential for long-term growth.”
Mr. Luis’s class delved into creating high-quality video content to highlight nail art. From lighting setups to editing tips, he made the process accessible for pros at any skill level. “Video content is the future, and nail techs have so much to offer,” Mr. Luis explained. “Seeing attendees get excited about creating content was the highlight of my day. It’s all about showing the world the beauty you create, and video content is your digital portfolio. Every post is a chance to showcase your artistry and attract clients who love your style. Don’t shy away from it—own it!”
Hirsch brought energy and humor to his session on mastering social media reels. His tips included finding trends, using transitions, and engaging with followers to maximize reach. “Reels are such a fun way to connect with clients and show off your skills,” Hirsch shared. “This class was about giving techs the confidence to get creative and use trends to their advantage. The energy was unmatched! Reels aren’t just fun—they’re powerful,” Hirsch explained. “They give you the chance to show off your personality while promoting your skills. Consistency and creativity are the keys to growing your audience.”
.png)
Attendees were buzzing with excitement after each session, inspired by the actionable advice and supportive community. “I’ve learned so much in just one day—this tour is a game-changer for nail techs like me,” one participant shared.
The Polished for Success Educational Tour was more than an event—it was a movement to empower nail professionals with the tools to thrive in today’s competitive market. A big thank you to our incredible educators and everyone who joined us. Let’s keep the momentum going and continue polishing our success together!
The nail industry is booming, with trends, tools, and techniques evolving faster than ever. Education isn’t just a bonus—it’s essential for staying competitive and thriving.
“Nail techs are artists and business owners,” China Nails shared. “Education helps us master both sides of the industry. It’s how we evolve and stay ahead in a world that’s always changing.”
Booksy understands the value of education in empowering beauty professionals. By organizing events like the Polished for Success Educational Tour, Booksy not only supports nail techs in honing their craft but also provides the tools to manage their businesses effectively.
“Booksy is more than an app—it’s a partner,” Chelly explained. “It helps us run our businesses while giving us opportunities to learn and grow through events like this one.”
