We get it—raising prices can feel like the last thing you want to do, especially when you’re worried about how your clients will react. But here’s the truth: not increasing your prices when necessary could harm your business more than you think. Your rent is going up, product costs are rising, and let’s not even talk about inflation. If your prices stay the same, you’re the one who loses in the long run. You work hard, you deserve to be paid what you're worth, and we’re here to show you how to communicate a nail salon price increase notice (or any beauty service) in a way that feels authentic and professional.
First, let’s address the elephant in the room. Raising prices can be intimidating because we worry it might scare away clients. But think of it this way: not raising your prices keeps you stuck. Your costs go up, but if your prices stay the same, your profit margins shrink.
By not adjusting prices, you're not just cutting into your profit—you’re harming your ability to reinvest in your business. We know you want to keep up with the latest trends, products, and tools, but all of that requires money, right?
Keeping the same pricing forever means you're paying higher bills (that seem to never stop piling up) with the same revenue—and that’s not sustainable. Your clients may enjoy your current rates, but if you can’t afford to keep your business going, nobody wins.
It’s natural to feel nervous about how clients will react when they see a salon price increase notice. The key is to remember this: the clients who truly value your work will stay. Your loyal clients understand that you’re running a business, and those who love your services will continue to come because of the experience, quality, and results you provide. You’re more than just a price tag—you’re their trusted professional.
Here’s a fact: many clients expect price increases over time. Think about it—almost everything else in life goes up in price. Why shouldn’t your services reflect your expertise and the value you provide?
To make things easier for Booksy service providers, we’ve got the right feature—Service Variants. Before this feature, many providers listed different prices for the same service, but clients often struggled to pick the right option for their needs.
For example, a client looking for a higher-end balayage might see a discounted $120 option and feel confused, or another might be turned off by only seeing premium services at first glance. Service Variants solves this by letting you display all service options—whether high-end or budget-friendly—clearly and concisely, helping your clients make informed decisions without confusion. It’s a win-win!
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Another great way to manage client expectations and reduce no-shows is by requiring deposits. With Booksy, you can easily implement deposits for services, which not only helps you secure your income but also filters out clients who might not value your time. Let’s face it—those who are serious about your work will gladly pay a deposit because they trust that the quality of your service will be exceptional, no matter the price.
Deposits ensure that you’re working with clients who value your expertise and are committed to showing up, helping you dodge potential no-shows. Remember, the clients who truly appreciate your artistry will continue to support you, even with a price increase.
Communication is key when it comes to delivering a price increase notice. Here’s how to do it in a way that’s thoughtful, professional, and doesn’t scare your clients away:
With Booksy, you can make sure your price increase notice gets to all your clients, quickly and easily! Here’s how:
Having the ability to communicate through multiple channels means you’re covering all your bases—and your clients won’t feel blindsided.
Here are a few short sample letters to inspire you when crafting your price increase notice:
Dear [Client Name],
Due to the rising costs of products and operations, we’ll be making a small adjustment to our pricing, effective [date]. This change ensures that we can continue providing you with the top-quality service and results you deserve.
We truly value your loyalty and appreciate your understanding. If you have any questions, don’t hesitate to reach out!
Warm regards,
[Your Name/Salon Name]
Hey [Client Name]!
Just a quick heads-up! Starting [date], there will be a slight price increase for our services due to rising costs (blame inflation, right?). We’re making this change so we can keep delivering the same great results you know and love.
Thank you so much for your continued support—I can’t wait to see you soon! 💕
[Your Name]
Dear Valued Clients,
At [Salon Name], our priority is to always deliver the best in beauty services and products. To maintain this level of quality, we’ll be adjusting our pricing starting [date]. We want to be transparent with you, as this change reflects the rising costs of maintaining the premium experience you’ve come to expect from us.
We appreciate your continued loyalty and look forward to seeing you at your next appointment!
Best regards,
[Your Salon Name]
Raising your prices is part of running a successful and sustainable business. By being transparent and confident in your communication, and offering your clients clear and thoughtful notice, you’ll retain those loyal customers who value the exceptional service you provide.
And remember, with Booksy’s SMS, social media, and email tools, communicating your price increase notice is easier than ever. So, don’t hesitate—embrace the change, grow your business, and know that your clients will continue to support you every step of the way.
