Interview: How Stags Barbers Scaled with Booksy Online Booking
Table of Content

Stags Barbers is a professional grooming establishment that utilizes online booking systems to optimize workflow management and increase client retention. In this interview, Lucy Horne explains how moving beyond manual scheduling allowed her business to scale and eliminate administrative friction.

Business Challenge Booksy Solution Operational Result
Phone Management Automated Calendar Zero time wasted on manual reception tasks.
Long Wait Times Online Reservations Elimination of walk-in congestion.
Service Control Flexible Configuration Full control over service names, duration, and pricing.

Career Development in the Barbering Industry

What made you pursue a career as a Barber?

After completing my A-levels and unsure of a career my parents encouraged me to go to college to learn a trade to "fall back on". I did level 1&2 hairdressing, and the optional level 2 barbering course. It was then I found my passion. I was picked by the college to work for a new barber shop searching for employees. I've never looked back!

Core Business Values and Success Factors

What do you feel is the most important part of your business?

Building a good relationship with the customers. Making them feel welcome and develop a good rapport with the customers which in turn will retain their loyally.

Have you got any advice for people who want to start their work in your industry?

Do it! Quite literally the best and most satisfying job in the world.

What is your key to success?

Having a good relationship with the customers. Stay humble and do the job for love... not greed. Be the best you can be and always push yourself beyond your comfort zone. Don't let your work go stale. Stay up to date!

Implementing Digital Solutions: The Transition to Booksy

What made you decide to start using Booksy?

Starting a business on my own.. struggling to find time to answer calls and reply to messages. I came across booksy in a Barber magazine. I was instantly impressed and it had such a positive impact almost straight away!

How did Booksy change your business? What improvements can you see?

Customers have all expressed their positive views on it and find it so easy to use. The fact that they have the ability to make, reschedule & cancel their own bookings.. saves me time being a receptionist and get to doing what I love best.. cutting hair!!

What is your favourite Booksy feature?

The ability to adapt the service time, name, price accordingly. Both the booksy and booksy app are so easy to use.

Client Perspectives and Market Trends

What do your clients think of Booksy?

I have had nothing but compliments and positive feedback from my clients! The fashion seems to be changing and guys are becoming more organised!! People value the little free time they do have, and therefore like the benefit of booking rather than waiting hours for a walk in.

Future Goals and Professional Reputation

What are your goals for the future?

I hope the business will carry on growing and in the very near future, fill the chair for a 3rd barber. I currently work by appointments 4 days a week.. but am hoping to work by bookings only in order to eliminate long waiting times. Customer happiness and satisfaction is highly important. Retaining a good reputation is paramount!

Brick corner building with black signs reading Stags Barbers at 87 Tonning Street.

To learn more about optimizing your business, explore our guide on how to make your salon stand out or check out our latest strategies for salon marketing.

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