Gary Mace Case Study: Scaling Kingsman Male Hair Salon | Booksy
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Starting a new barbershop in a competitive neighborhood is an exhilarating challenge, but for Gary Mace, co-owner of Kingsman Male Hair Salon, success is built on more than just excitement. It’s built on precision, creativity, and a balanced approach to business.

A former American Crew account manager who transitioned behind the chair eight years ago, Gary knows the industry from both the corporate and creative sides. In this interview, Gary shares his thoughts on the importance of the consultation, his favorite classic cuts, and why moving his business to the Booksy barbershop software was a revolutionary step for his team.

Is there a client that you will never forget?

I try to remember them all. I guess I'll never forget a guy who once came to me wanting wig trimmed.

What do you think about the Booksy app?

These guys have totally revolutionised our business.

How (and when) did you get into barbering?

It was 8 year ago. Fell into it after working for American Crew as  an account manager.

You've just opened your barbershop. What is it like to be a new barber in the neighbourhood?

Very exciting, we've created a lot of interest. I’m very fortunate to be working in such a lovely environment.

What do you like the most about being a barber?

Being able to express my creativity and meet really interesting people at the same time.

What's your favourite cut?

Executive contour with classic tight tapers.

Some people say that being a barber is not a profession or a hobby, it's a lifestyle. Do you agree?

It's in my blood and always will be. However, I believe you need to have a balanced approach between business and personal time.

Do you prefer clients that tell you exactly what they want or the "make me look good" type?

We always advise clients what would work for them according to hair type and lifestyle. A consultation is a key to any cut or service.

Gary’s Key Ingredients for Salon Success:

FAQ

How can a new barbershop build interest in a new neighborhood?

According to Gary Mace, creating a lovely, inviting environment and expressing creativity are the fastest ways to generate interest. By combining high-quality services like classic contours with professional tools that make booking easy, a new shop can quickly become a neighborhood staple.

What is the most important part of a professional haircut?

Gary believes that the consultation is the key to any successful service. Rather than just following orders, a professional barber should advise the client on what will work best for their specific hair type and lifestyle to ensure a long-lasting, flattering result.

Why do barbers need a booking app like Booksy?

For business owners like Gary at Kingsman Male Hair Salon, Booksy is described as "revolutionary." It handles the logistics of scheduling, allowing the barber to focus on meeting interesting people and expressing their artistic flair without being bogged down by manual admin work.

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