What exactly is a mission statement and why what makes it so important? It is a short declaration of your business’s values, goals, and visions. It describes what kind of services you provide, who you are targeting, and what competitive advantage you have. It’s not a rigid business statement, but rather the owner’s idea and intent for the organization they run. Writing down your salon mission statement helps you direct your business onto the right path - basically, it is your little guideline that reminds you of your aims and ideals. It should represent your brand and reflect your approach. A well-written beauty salon statement will help you stay persistent and follow your principles.
Begin with a little analysis. Sit down, take a piece of paper and a pen, and ask yourself:
Once you have done some reflection, you can start turning the answers into a full statement. Keep it short - three to four sentences will be enough. Avoid being too general - most salons declare that they want to “provide the highest quality services to their customers”. This isn’t specific - it may apply to almost every beauty salon out there. Let your salon’s personality shine through these few sentences.
Everyone can write down a mission statement that sounds good. The art lies in creating a statement that is nicely written, unique for your salon, and coincides with the values you represent every day. Be realistic with your salon mission statement - giving an accurate statement about your salon is better than using fancy language that may not apply to you. Your mission statement will not help you if it is more about the salon you want to run instead of the salon you run. Writing down your mission statement is a great opportunity to realize your true business desires and principles.
Check out the statistics - they will give you a wider view of the state of your business and may help you define your target audience and share your salon mission statement directly with them. Use your Booksy system to generate detailed financial reports, customer rebooking rates, and work time analysis. These details can be guideposts for writing your mission statement.
It is always easier to create your statement after being inspired by other sources! Here are a few great hair stylists, nail artists, barbers, cosmetologists, aestheticians, and spa mission statement examples that will help you get the idea.
We deliver quality services that are unbeatable in this area.
We focus on the constant training of our employees, so they are always up to date with the newest trends and techniques.
We are known for being the ultimate professionals.
We believe in strong management and continuous self-development.
Our salon prioritizes the customer experience. We want our clients to experience the most comfortable and friendly atmosphere out there.
We want to be known for our exceptional dedication to our guests’ well-being. Customers’ satisfaction is our ultimate goal.
Our salon values individual approaches and personalized experiences. Our main goal is to give every client the exact treatment they want to have.
We favor originality and individuality and therefore, we will go above and beyond the call of duty to deliver the most accurate effect possible.
We want our customers to be able to fully express themselves with their new look.
Finding the differentiating factor in your business can be a challenging task... Writing down your beauty salon mission statement may be a very important moment in your business’s development process, so treat it seriously. Remember to look at the numbers of your business – who comes to you, for what services, and at what regularity – these details will help you clarify what is unique about your work and community. Get yourself a Booksy system for salons today and start collecting detailed data on your salon’s improvement, so that no mission statement will be too exaggerated for you!
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