Booksy is without a doubt a platform that helps thousands of beauty professionals run their businesses. Although the majority of industry experts who use Booksy are barbers and stylists, a host of skin care experts use our software to meet their business needs.
Mason Leary is a skin care expert who does just that. At 26 years young, Mason is the proud owner of Belle Complexions Medical Aesthetics, a business she started just last year. One month after opening her dooors, she activated Booksy and hasn’t looked back since.
According to Mason, Booksy is the assistant she always wanted. The software helps her schedule appointments, stay in touch with clients, and market her work to customers within the Central Florida area, where she provides a host of beauty services as a licensed medical aesthetician.
Just a few of her services include advanced acne or rosacea treatments, signature facials, microdermabrasion, microneedling, chemical peels, and lash lifts or tints. But most importantly, clients can’t say enough about the skin care expertise that Mason brings to every single appointment.
Take a moment to learn a little more about Mason. Find out the Booksy tools that she uses to manage her business. And learn why this aesthetician recommends Booksy to all beauty professionals but especially skin care experts who want to make sure that business runs smoother than ever.
When it comes to advertising services, skin care experts need to have a clear menu that answers any and every question that a potential client may want to ask. For Mason, one of the main reasons that she uses Booksy is because the software lets her clearly advertise her vast array of cleansing facials, rejuvenating peels, and age-defying skin treatments.
“Clients are able to go online and see everything that I offer and read about the service in the descriptions. They're able to find out a lot of details on their own, which helps me manage my time. That helps me in the salon, because now I'm not flooded with calls, voice mails, and text messages asking questions about treatments, which saves me a bunch of time,” said Mason.
Booksy lets clients learn so much information about the type of work she provides as a skin care expert. It also lets her showcase specific details about treatments that can entice customers to book on the spot simply by reading intricate details about how her work can “deliver powerful healing antioxidants while simultaneously nourishing and hydrating the skin.”
Another tool that Mason relies heavily upon is her Booksy Profile Link Booksy Web Link. For those who don’t know, each Booksy provider has a unique link that can be used to send online traffic directly to their Booksy profile. When clients click your link, they’ll be able to book in a few moments. Customers will be able to find a list of your services, your prices, and your availability.
After taking a few minutes to create her own unique Booksy Profile Link Booksy Web Link, Mason was able to attract new clients. Instead of downloading the app for their first services, those newcomers scheduled their appointments without leaving the Instagram page or business website, where they first learned about Mason.
“I definitely like using the link. When my Instagram profile or website gets the attention of a new client, they can book right away. It automatically takes them to my Booksy profile, that's probably the number one thing that I can think about off the top of my head that has really helped me early on with turning Instagram followers and online traffic into customers,” she said.
Booksy has and always will be known for its scheduling features. And that’s another major reason why Mason activated the software. Mason works as an independent contractor, which means she is responsible for everything that goes on with regards to her business.
Making sure that customers reschedule after each and every appointment is easy with Booksy. Oftentimes Mason reminds clients to set up an appointment right after their session. Naturally, she wants to keep bringing loyal customers into her chair. But that strategy also helps her clients create regular skin care treatments and routines that produce real results, she said.
“If the client wants to schedule right then and there, I'm able to immediately pull up the calendar, and schedule them in seconds. And then if they're not exactly sure about their schedule, they can sign on literally whenever and book themselves. So, I think the clients really like that, because they'll go in and pick the day that works best for both of us,” Mason said.
Mason added that if something doesn’t work out or if a scheduling issue happens, it’s easy for her to switch dates with loyal customers. And all of that can take place without her answering a host of calls or stopping her work inside the salon.
“They're able to go in and switch it to whatever they need, without having to contact me. So, they're able to have the freedom to do that. And then it's not a headache with messaging me back and forth, saying ‘oh, this day doesn't work if they work and so on,’” she said.
Mason moved on to talk about the Message Blasts feature. It’s a feature that she uses very frequently and highly recommends to skin care experts who want to better advertise and market themselves. And that’s because it’s great for “getting your name out there.”
According to Mason, the end of next month wraps up her first full year in business. That said, she very clearly remembers the struggle of making sure that clients were regularly booking appointments, filling her chairs, and remembering to reschedule.
The Message Blasts feature lets her reach out to all or some of her clients at once. And it made it easier than ever for her to send an array of different messages using the Booksy templates, which are designed for a range of different announcements, promotions, and reminders.
Mason said the Message Blasts feature was “super helpful,” especially when she was first starting out. It helped her spread me the word about her work. The best part was that everything was fully customizable. And that includes the message itself, the photos, and the type or number of clients she wanted to reach at once.
The final Booksy tool that Mason uses and recommends for skin care experts to fully utilize is the profile images and portfolio pictures. According to Mason, with skin care there’s a number of different treatment options. Giving potential clients the ability to view a host of different images makes it easier to entice them to book a service.
“I feel like it intrigues clients. Unlike a massage, where you know what a massage is, with skin care, you have so many different treatment options and products that you can use. And some of it looks pretty cool, because it kind of draws them to say, ‘oh, wow, that LED light looks pretty cool. I want to get that done,” she said.
In particular, Mason is qualified and trained to perform medical aesthetician procedures. So, it’s common for clients to want to learn more about the modern equipment and aesthetician tools that she uses to help create smoother, softer, healthier skin.
“With skin care, it’s in your best interest to showcase more of your services, because skin care is so customizable. I think when you can show cool pictures and different skin care treatment options, people are going to want to know more—’I don't know what kind of this mask is, but it looks cool and I want to try it. And that visual aspect is very helpful for business,” she said.
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