For Brit Carmichael, a haircut is never just a haircut—it’s a spiritual transformation. As a hairstylist, business coach, and the founder of OMGhairstyles in Frisco, Texas, Brit has spent her career breaking corporate molds and inspiring women to embrace their authentic selves.
From being turned down at her first salon interview for having blue hair to running a luxury vegan salon booked out three months in advance, Brit’s journey is a masterclass in customer experience strategy. In this spotlight, we explore how she leveraged Booksy’s automation to step away from the "tech stuff" and return to what she does best: creating deep connections and elevating the salon experience for every woman who walks through her door.
“I’ve been a trailblazer my whole life, so it didn’t surprise me when I was turned down at my first “corporate salon” interview for having blue hair.”
Having grown up with a hairstylist as a mom, Brit was no stranger to the concept of working from home. “I created the concept of OMGhairstyles while still attending beauty school. Funnily enough, my mom was upset by the idea of me wasting my ‘smarts’ and not going to college”.
After being turned away at a salon for having blue hair, Brit started working on her own salon. “With only 6 months of street cred and an entrepreneur spirit, I decided to dive straight into renting my own salon suite at the age of 20,” said Brit. She wanted to create a space where women could feel beautiful, on the inside and out—she knew she has to offer more, and an elevated salon experience is going to be the backbone of her customer experience strategy.
After a bad salon experience of being turned down for a job based on her looks, Brit made it her mission to make sure that the women who came to OMGhairstyles could be themselves, without the worry that people might judge them based on what they looked like on the outside.
“Hairdressing isn’t just about the hair, it’s about your ability to listen, create connection, and inspire each other’s growth.”
Before using Booksy, Brit found herself spending all of her free time on her phone trying to schedule customers, update appointments, and reminding customers of their appointment. On top of that, she had no reviews, and didn’t realize the impact reviews would have on her business. With Booksy, Brit’s business is now booked out at least 3 months in advance. With over 200 5-star reviews, OMGhairstyles’ clients know that they can schedule their appointment with one of Frisco’s best hairstylists.
“I’m completely free of phone calls, thanks to the automated reminder text and convenient booking app from Booksy.”
A self-professed ‘creative’, Brit explained how she, like many other creatives, didn’t have time to be tied up on the phone or with ‘tech stuff’. She found that she was able to free up more time when she started with Booksy, and the automation and ease of online scheduling helped her business grow.
Brit loves how she’s able to spend less time on her phone, and more time doing what she loves: making women feel beautiful on the inside and out.
“My favorite feature of Booksy is the reviews collected from clients. The clients receive an automatic review request after their appointment!”
When asked what the biggest benefit of Booksy was, Brit said, “The biggest benefit of using Booksy since I started with them over 6 years ago is watching them grow, evolve, and update their offerings.” And she didn’t stop there! “With the new app available for clients to book from their phone at any time, the payment processing, and automated reminders, I couldn’t ask for anything more.”
As Brit Carmichael demonstrates, an elevated experience goes beyond the technical service. It involves creating a safe, non-judgmental space where clients can connect, feel beautiful on the inside, and receive premium care—all supported by seamless technology like automated booking and reminders.
The key is automation. Like OMGhairstyles, you can use Booksy to send automatic review requests immediately after an appointment. This captures the client's excitement and results in a high volume of social proof, which helps you book out months in advance.
Creatives often struggle with administrative "tech stuff" like scheduling and phone calls. Automation frees up hours of time each week, allowing stylists to focus on their artistry and client relationships while the software handles the logistics of salon business management.
