If your day looks like this: You understand true chaos. Working as a beauty professional is always going to fast-paced, but it IS possible to slow your work down while still increasing profits.
Use your client profile card to add notes about the types of services they like, as well as their particular needs. That way, your job is easier when proposing new products and services to a particular client. Any recommendation should feel organic.
Your clients won’t have the same needs, so why should they get the same promotions? Booksy lets you create automated customized message campaigns. So your business can be promoting itself for you! Advanced tip: A carefully crafted promotion can turn a casual client into a regular or increase the value of a client’s visit. Why not recommend a conditioning treatment promotion to all color clients? Or a 10% discount to anyone who sets recurring appointments? Check out our holiday promotions for more ideas.
In the industry, every busy professional knows about strategic double-booking. Booksy makes this even easier to handle with a feature that allows you to take a second client during the first client’s processing time. More importantly, you can save customized appointments for individual clients. Imagine how much time and guesswork you save with that!
Not only do you waste less time handling each individual appointment, you accommodate more clients and their booking preferences. This feature is even better with booking history and saved customized appointments, so your clients can book the times just the way you would for them.
We recommend small increases in odd amounts as part of psychological pricing (i.e. $1/3/5 instead of $2/4/6). Communication is important here, so let them know exactly when this change will occur AND use it as a way to throw a promotion too. You will lose a few flaky clients, but you’ll keep and acquire clients willing to pay more for the same amount of time. For more tips on this, read Ivan Zoot’s brilliant post on raising prices.
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