The answer to the question of how to make more money as a hairstylist isn’t clear-cut (pun intended). Increasing your income as a hairdresser or salon owner isn’t just about providing great services — after all, there’s no shortage of excellent hairdressers and salons. Nor is it just about raising service prices, because the market influences your rates.
Making more money in the salon business requires a savvy combination of salon marketing, sales, great services, and business management. It’s about driving business from new and existing clients while maintaining reasonable expenses, so you can turn a profit.
In this post, we’ll tackle how you can do just that. We’ll shed light on pointers to help increase your sales, run a more efficient business, and get more value out of your efforts, so you can boost profitability and ultimately put more money into your pocket.
Specifically, we’ll talk about:
Since we’re on the topic of how to make more money as a hairstylist, it’s worth looking at the numbers in your market and finding out the usual hair salon owner's salary or hairdresser's salary. This will help you benchmark your income so you can determine whether you’re getting paid your worth or if you need to increase your rates.
For a hairdresser's salary, the nationwide average median in the United States was $26,510 in 2010. But things have changed drastically (and for the better since then).
According to Glassdoor, in 2023 the average annual revenue in New York, for a small business hairdresser is $54.5K although the high end of the bell curve can soar over 6-figures. In other cities across the U.S., the typical salon owner’s revenue in other cities averages $34.4K.
Remember, the numbers fluctuate across different states and cities.
Regardless of where you stand in the salon owner/hairdresser salary spectrum, it never hurts to find ways to earn more.
To that end, here are a handful of tips to help increase sales and profits as a hair professional.
Upselling and cross-selling are classic techniques within the beauty industry. “Upselling” is when a stylist encourages a customer to purchase a more high-end version of a product or service, while “cross-selling” focuses on adding complementary services or products to a sale.
They’re quite effective in increasing transaction sizes, but these approaches are often under-utilized due to concerns that they could annoy clients. When well-executed though, they allow salons to not only maximize sales but to give their clients greater value through expert recommendations and advice.
Here are some top tips for successful upselling or cross-selling in your hair salon:
Have a good knowledge of treatments and products. The key to any strong upsell/cross-sell pitch is being able to explain to a client why your recommendation fits their needs. Why should the client go for deep conditioning instead of regular treatment? Why should they choose product ABC over product XYZ if the former is more expensive?
Answering these questions effectively requires deep service and product knowledge, so make sure you and your team brush up on the ins and outs of your offerings. Know the ins and outs of all your treatments, who they’re for, the benefits they offer, and why they’re worth it.
For products, it’s a good idea to ask suppliers for extra information. Tap into their resources or see if they could hold a training session at your salon.
Choose the right moment. If you are going to cross-sell, the interaction needs to feel authentic. This means that timing is crucial — if your sales pitch is out of context, the client is more likely to decline.
For example, trying to upsell a client on a higher-tier service the moment they sit down isn’t a good move, because those first few minutes in your salon or booth don’t give you enough time to determine the client’s needs.
It’s best to engage in upselling or cross-selling once you’ve had the time to examine their hair or when you’ve gotten a feel of the client.
Never recommend a product or service that isn’t appropriate. This will always cause more harm than good if it doesn’t fit your client’s needs. It gives the impression that you care more about making money than about satisfying customers. Needless to say, pushy or aggressive sales tactics are also a big no-no.
It’s a no-brainer that making it easier to book appointments will result in more business. When bookings can be made anytime and anywhere, you’re giving your clients more flexibility (which wins you points) and you can fill up your calendar much faster.
According to this Booksy article, 58% of in-app customer searches after the first booking is completed are for the same service provider. Translation? This means once your client books with you, they are more likely to return and add more services to your menu.
Convenient booking options clearly factor into your client’s decisions to make an appointment, so it’s important that you meet this need.
Ease of booking also has massive advantages for you as a stylist. Admin is a frustrating, but necessary part of the job, and an online booking system helps keep this to a minimum. Not having to dash off to answer the phone constantly creates a much better experience for clients and allows you to dedicate more time to profit-generating activities.
One example of a business that offers convenient booking options is Salon Citrus in Georgia. Salon Citrus has an online booking portal that allows clients to schedule appointments at all hours.
Services like water, power, and internet are essential, but there are ways to keep the cost down. Small steps, like making sure that all the lights are turned off at the end of the day, will make a big difference to your bills!
Save time. The line “time is money” rings especially true for service providers like hairdressers. The more hours you have back in your day, the more time you have to serve your clients and earn more money.
To that end, always put your time to good use. Identify any tedious or time-consuming tasks and automate them (hint: appointment scheduling falls into this category). Another tip? Be aware of the tasks that make money and only YOU can do, then make sure you’re spending the most of your time on those things.
Another way to command a higher hairdresser salary or salon owner salary? Hone in on a specific niche. People are willing to pay more for expert-level services because they’re perceived as more valuable.
After all, someone who has years of experience in a specific market is in a much better position to deliver quality services compared to someone who’s dabbling in multiple areas but isn’t an expert in anything.
That’s why if it makes sense for your business, see if you can identify a specific market segment or area of expertise that you can focus on.
Not sure how to find your niche as a stylist? According to entrepreneur and top salon owner Kate Whitledge, It’s likely that you already have one:
“After your stylists have given it ample time to discover and develop their strengths, then choosing their niche comes down to what they are most passionate about.”
If there is a certain service or style that you particularly enjoy, this will likely be a great niche for your business.
Emily Lynn is one example of a stylist who has found her niche. Emily focuses on bridal beauty services, and she makes this abundantly clear.
She uses the front page of her website as a space for portfolio imagery, as well as a list of wedding publications she has been featured in. This gives prospective clients confidence that she is an expert in this area and can exceed their expectations:
As a salon owner or hairdresser, you likely already have a salon menu that contains classic or even specialty services: haircuts, blowouts, coloring treatments, etc. If you need to increase your revenue, consider expanding your offerings by tapping into seasonal or trendy services.
Hairdressing is a trend-based industry, so it’s important to stay on top of the latest styles and techniques. An example is balayage hair color, which has seen a rapid rise in popularity and is now a common feature on salon menus. Vegan, organic, and sustainable products and services are also making waves.
As well as keeping your salon fresh, expanding your services is an easy way to increase your sales. By adding more offerings, you can widen the pool of prospective customers. This also creates more opportunities to cross-sell and curate service bundles.
Making more money as a hairstylist hinges on your ability to generate repeat business — especially when it’s around 5x more expensive to attract customers than retain them.
To that end, it may be worth setting up a loyalty program that encourages clients to come back. Here are some tips on how to do this.
Have a range of options for earning rewards. It’s very limiting if clients can only earn rewards through booking services. Consider giving them recognition for the different ways they can interact with your brand. Having customers follow you on social media, leave online reviews, and refer new clients is instrumental to growing your business — so why not incentivize it? Earning rewards through these activities is low-hanging fruit, and makes participating much more appealing.
Keep it simple with a points-based system. Don’t create a convoluted rewards system. If it’s difficult to understand, no one will want to use it. Instead, keep it intuitive by setting a fixed number of points earned for every dollar spent.
Don’t forget to promote it! It doesn’t cost you anything to use your website and social media channels to spread the word about your program, so keep spreading the word.
Hairstyling icon Toni & Guy have created a simple but compelling page on their website to promote their Rewards Card, explaining both the scheme and how their clients can benefit:
Gift certificates are a great sales-generating tool. Not only do they give people a reason to head to your salon, but they often give you a revenue boost because customers tend to spend more than the allotted amount on their card. Research shows that when consumers redeem gift cards, they spend an average of $59 over the value of the certificate.
Plus, selling gift certificates allows you to earn money upfront, so your business gets immediate financial benefits.
Here are some steps you can take to successfully sell more gift cards and certificates:
Sell them digitally. Virtual gift cards and certificates are gaining a lot of popularity, and for good reason. Being able to purchase and send them directly through your website is much less effort for clients, and more difficult for recipients to misplace. If you give customers the option to redeem the card when they book an appointment, this makes for an even more frictionless experience.
Think about how to organize your cards. There are a number of ways you can manage gift cards. You can let the purchaser determine a value, use pre-set values, or dedicate cards to certain stylists or services.
Make them visible. Setting up a gift card display or signage (for digital gift cards) at your point of sale is an easy way to draw attention. This also allows staff to actively market them to clients.
Online, you can increase the visibility of your gift cards by promoting them on social media, as well as having links to your website or booking portal.
There’s no one-size-fits-all answer to the question of how to make more money as a hairstylist.
We hope these tips gave you some ideas on how to make more money as a hairstylist! As you know, there are several paths to increasing your revenues, and the right strategy depends on your specific business and clients. No matter what you decide to do, remember to measure your results and performance, and always strive to improve. This is made easy on your Booksy Pro app with easy-to-understand data and insights.
Increasing income requires a savvy combination of salon marketing, sales, and efficient business management to drive business from new and existing clients while maintaining reasonable expenses.
Upselling is encouraging a customer to purchase a more high-end version of a product or service. Cross-selling is adding complementary services or products to the sale.
Timing is crucial because the sales pitch must feel authentic. Upselling too early (e.g., the moment the client sits down) does not allow the stylist to determine the client's needs and can annoy the client.
Online booking results in more business by making it easier to book anytime and anywhere. It also minimizes time spent on frustrating admin tasks (like answering phones), freeing up time for profit-generating activities.
A stylist can command a higher salary by honing in on a specific niche or area of expertise (e.g., bridal beauty). People are willing to pay more for expert-level services because they are perceived as more valuable.
Selling gift certificates provides an immediate revenue boost because the business earns money upfront. Additionally, customers tend to spend an average of $59 over the value of the certificate when redeeming them.
