How to deal with negative reviews on the web?

The Internet is a powerful review network. But apart from valuable comments, you can easily encounter ones that are harsh, false, and defamatory. How can you fight the negative online reviews of your company? Find out now!

The power of review on the web

Positive opinions and reviews on the web strongly attract new customers. No wonder - over 90% of the Internet users look for reviews of services online. So, if you want to create a positive image of your company on the web, you've got to make sure your customers are satisfied and there are as many good reviews online as possible. 

Unfortunately, sometimes negative reviews aren't written by dissatisfied customers. It's other companies in the same field that practice unethical black PR and, using fake personal data, post harsh false opinions about competing firms. How can you fight it? 

How do you get rid of bad reviews on the web?

The easiest way would be to remove the false reviews, but it's not that simple. Most websites that allow users to post service reviews and opinions don't have the option of removing comments because it's impossible to verify them. But you shouldn't give up! So... 

• be present and active online: get to know your future customers, show them your best side, take part in polite discussions with them, and don't get caught up in arguments;
• post pictures of your company and satisfied customers online;
• pay attention to good rapport with your customers: show them that you know their needs and want to provide them with easy access to your service, remind them of appointments, make booking them easy, be available 24/7!
• allow only the actual customers to post reviews. This way you'll know that they are credible and valuable, and you'll be able to improve your services on their basis.

What should you NEVER do? 

• don't get caught up in nonsensical discussions: don't offend others, even if they offend you, stay polite;
• don't fight the negative reviews: even if you disagree with the criticism, invite the dissatisfied customer for another appointment, offer discount or other kind of compensation.

Remember to ALWAYS act professional, show class and good will; it will make you look trustworthy, while the person criticizing will seem less credible. To sum up: start using Booksy BIZ!

The Booksy app is:

• constant contact with customers: online booking calendar you can access 24/7;
• your online business card: on booksy.com you can add multiple beautiful pictures portraying your work, its effects, and faces of satisfied customers - there's nothing more impressive!
• credible review platform: on Booksy only your actual customers can add their opinions;
• regular customer base: you have constant insight into your customers' reviews; if any is dissatisfied, you have a chance to fix it!