Holiday Cheer: Festive Salon Message Templates for Clients

The winter holidays are just around the corner, which means that it’s time to start planning your communication with clients. And yes, it is most definitely something you want to think about in advance! Once the holiday rush starts for good, you won’t have time to come up with SMS marketing strategies or to write enchanting, holiday-themed content. Let’s be real – winter holidays at hair and beauty salons, at least behind the scenes, are more like a war than a quiet afternoon at Santa’s house. And what does the highest-ranking general do in the heat of battle – they lead the campaign or take a break to smith weapons? Your tools need to be ready before the first fire. Now that your imagination is giving you some weird visions of Santa in camo, let’s get to the point and determine what message templates will come in handy during the winter holiday season in your beauty business.

TL;DR: Quick Summary on Festive Salon Messaging

• Necessity of Planning: Salon communication during the winter holidays must be planned in advance to avoid losing creative time during the inevitable "holiday rush". Tools must be ready before the busy season begins.
• Booksy Tool: Using a digital system like Booksy's Message Blast tool simplifies SMS marketing campaigns. Users can paste message samples, define the target group, and launch the campaign easily.
• Key Revenue Boosters:
  • Special Offers: Include discounts (e.g., 20% off services), complimentary add-ons (extra head massage, free shine treatment), or goodie bags to encourage December bookings.
  • Online Retail: Promote the online store for holiday gifts, offering product discounts or exclusive deals to bypass visitor limits and cater to busy clients.
  • Gift Vouchers: Promote vouchers with bonus value (e.g., 10% or 15% added value) or discounts (e.g., 20% off purchase) to boost profit and fill the appointment book during the typically slow post-holiday season.
• Managing Slots: Use urgent messaging to inform regulars about free slots due to cancellations or to fill unbooked time, creating urgency.
• Client Relations: Always send warm Holiday Wishes to thank clients for their loyalty and support throughout the year.

How to make the most out of these templates?

A short reminder before we get down to business – launching your holiday SMS marketing campaigns (or any text message campaigns whatsoever!) will be much easier if you start using a digital system that does the hard work for you. Booksy gives you a Message Blast tool that allows you to simply paste the chosen sample, plan the target group and launch whenever you want it to be sent.

Tip: Start your trial with Booksy today (with no obligations!) and test this and many other features for free!

Holiday special offers in your salon – message templates

Let's start with the most exciting part. You're likely to have some winter specials for your customers. Some offers might be for all your clients, while others could be exclusively for your most loyal ones. No matter the specifics, you want your clients to instantly feel the holiday spirit and look forward to visiting your salon. Here are some great examples: 

• Santa dropped by and left a special gift for our best client! Visit us anytime in December and receive a holiday goodie bag. Call us or book an appointment at [LINK]. XOXO, [BUSINESS NAME].
• Oh, the weather outside is frightful – come in for some winter pampering! Schedule your appointment now and get 20% off all services over $20. Can't wait to see you! Love, [BUSINESS NAME].
•  Overwhelmed by the holiday rush? At [BUSINESS NAME], everything's calm and bright! This week, enjoy an extra head massage with every cut and color. Book with us at [LINK]. XOXO, [BUSINESS NAME]. 
• Jingle Bells, Sparkling Nails! Spend $50 and enjoy free festive nail art at [BUSINESS NAME]. Book now at [LINK]. Happy Holidays!
• Twinkle, Twinkle, Stylish Star! Get a complimentary glitter accent with any styling session at [BUSINESS NAME]. Book at [LINK]. Shine on!
•  All I Want for Christmas is... Glowing Hair!  Book a style or cut at [BUSINESS NAME] and get a free shine treatment. Make your holidays sparkle! Visit [LINK]. Cheers, [BUSINESS NAME]

Holiday special offers in your online store – message templates 

Now, besides encouraging clients to visit you in person, you can also promote your online store. Offering your retail products online is a great way to legally bypass the visitor limits imposed by the safety guidelines and make more profit, especially during the busy season. Additionally, those who are not able to visit your business due to a busy schedule can find alternative benefits. 

• On the lookout for perfect holiday gifts? Look no further! Our online store has everything to make your loved ones feel extra special. Check it out at [LINK]. XOXO, [BUSINESS NAME]. 
• Don't miss out! Your favorite products are now online with a 15% holiday discount. Shop now at [LINK]. From [BUSINESS NAME] with love.
• Hear those Sleigh Bells? That's our special offer just for our loyal online shoppers this week. Explore our Winter Wonderland of deals at [LINK]. Love, the [BUSINESS NAME] team.
• Countdown to Christmas with a new deal every day in our online store! Surprise discounts on your favorite items await. Don't miss out, visit [LINK] daily. Happy Holidays from [BUSINESS NAME].
• Deck the Halls with Amazing Deals! This season, find exclusive online-only offers on our top beauty products. Perfect for treating yourself or gifting. Shop now at [LINK]. Season's Greetings, [BUSINESS NAME].

Offering gift vouchers – message templates

It’s not only your online store that can boost your revenue this holiday season – if you want to get more profit and fill your appointment book for the slow season, gift your salon clients the ideal present for the holidays – vouchers.

Tip: Booksy delivers a convenient feature that will allow you to manage and control your vouchers!

• This holiday, treat your loved ones to a pampering session at their favorite salon. Buy a gift voucher now and enjoy a 10% bonus value! Visit [LINK]. 
• Still searching for that ideal gift? Offer the ultimate pampering experience with our gift vouchers. Now, for our loyal clients, get a 20% discount. Purchase at [LINK] or call us. Best regards, [BUSINESS NAME]. 
• Jingle bells, jingle bells, jingle all the way – what fun to gift a spa day!" This week only, gift vouchers come with a 15% added value. Shop at [LINK] or call us. XOXO, the [BUSINESS NAME] team 
• Surprise someone special with a gift of relaxation. Buy a voucher this holiday and receive a 10% extra value. Details at [LINK]. Happy Holidays, [BUSINESS NAME]
• Give the gift of warmth and wellness. This season, our vouchers are 20% off, making for the coziest gift. Grab yours at [LINK]. Season's Greetings, [BUSINESS NAME].

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Informing about free slots – message templates 

December is the busiest month for hair and beauty salons – most probably your appointment book is simply teeming with planned visits, and booking requests keep coming your way. If some of the planned appointments get canceled, it’s best to let your regulars know – some lucky soul will be more than happy to take the slot! These message templates will also be useful if you weren’t able to fill your appointment book just yet and want to create a sense of urgency that will push your customers to make the decision. 

• Our elves helpers just let us know that we still have a few free slots available – if you want to get a little glow-up for the holidays, give us a call or book your appointment at [LINK]! Love, [BUSINESS NAME], Ho-ho-ho! Good news – we have a few free slots available! Give us a call or book your appointment at [LINK].  
• Hurry up, slots are limited. Best regards, the [BUSINESS NAME] team. Holiday alert! We have a few last-minute slots left. Visit us at [LINK] or call [NUMBER] to make your appointment. We can’t wait to see you, the [BUSINESS NAME] team.

Holiday wishes to clients – message templates

Finally – you most probably want to send your clients holiday greetings and thank them for yet another year of supporting your business (even though some of them may not always be on the “nice” list!). Depending on your business style, you may go for holiday wishes that are more official, heartwarming, or funny.

• Dear [CLIENT’S NAME]. [BUSINESS NAME] wants to wish you beautiful, peaceful holidays and a New Year full of wonders. Thank you for your loyalty and support throughout the year! Best regards, the [BUSINESS NAME] team.  
• Dear [CLIENT’S NAME]! May the magic of the holidays fill your heart with hope, joy, and peace. We are so happy to have you as a client! We send you the warmest greetings and can’t wait to see you again in the new year. XOXO, the [BUSINESS NAME] team
• Oh, deer – the holiday season is here! There’s no snow-body like you; therefore, we want to wish you the happiest, most joyful holidays and an amazing new year. Thank you for yet another year, the [BUSINESS NAME] team. 

Now that you are ready to promote your business in the most holiday way possible, you can rest assured that you won’t lose your creativity in the middle of the busy season. And if you’ve started your free trial with Booksy, then you are pretty much unstoppable now – enjoy your December rush and have yourself a myriad of bookings and sales a-plenty!

Frequently Asked Questions (FAQ)

Why is it crucial to plan holiday communication with clients in advance?

It is crucial because the winter holiday season brings a busy "rush" at salons, leaving no time to create content or SMS marketing strategies once the high-traffic period begins.

What Booksy feature is recommended to simplify launching holiday SMS marketing campaigns?

Booksy's Message Blast tool is recommended, as it allows users to paste a message sample, plan the target group, and launch the SMS campaign quickly and easily.

Besides encouraging in-person visits, how can a salon use messaging to boost revenue during the busy season?

A salon can boost revenue by promoting its online store and offering retail products with holiday discounts. This also helps those who cannot visit the business due to busy schedules.

What is the dual benefit of offering gift vouchers during the holiday season?

Gift vouchers boost profit by generating immediate sales and help to fill the appointment book during the slow post-holiday season.

How can a salon use messaging to fill empty slots resulting from last-minute cancellations?

The salon can send urgent messages to regulars about the newly available slots, creating a sense of urgency that pushes customers to book the appointment immediately.

What is the most important component of the "Holiday Wishes" message to clients?

The most important component is to thank clients for their loyalty and support throughout the year, reinforcing the relationship, regardless of the message's style (official, heartwarming, or funny).