The Christmas trees are decorated, the presents are wrapped, and Santa hats are everywhere—the holiday season is in full swing! Of course, this time of year should be loads of fun for men, women, and especially children across the globe. But it’s not too late to make sure the holidays are also great for business. Make this holiday season work to your advantage. Here’s ten tips to help you earn some extra revenue, promote your business, and turn first-timers into loyal regulars.
Use the new seasonal themed images in the Social Post Creator to inform clients of special hours, fill appointments before the holidays or advertise a holiday special. Or upload your own image to showcase your holiday hairstyles or Christmas nail designs - it's up to you! Choose from a list of templates or upload your own snapshot. And write original text or select a Christmas themed text template for a unique image that could be sent in a message, posted on Instagram, or uploaded onto Facebook. Take the opportunity to show off your artistic side, while creating beautiful images for social media that’ll turn likes and solid comments into the kind of attention you’ve been waiting for!
If you haven’t heard of Boost, then this holiday season is the time to learn how to master a feature that’s specifically designed to extend your reach, especially during this season. As customers finish the last of their online shopping, Boost can entice them to schedule an appointment for a holiday hairstyle, a grooming treatment, Christmas nails, or a customized package that you provide. And Boost will help you hold onto the new attention that comes your way! Here’s a quick run-down of the advantages to signing up with Boost this holiday:
Let Boost expand your client base by getting more eyes on your profile and keeping them there!
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Ready to bring in holiday shoppers who know how to respond to a great deal? Although business owners in some areas will have to sign up with Boost before activating our marketing tools, once the benefits have been accessed, they’re always available. With just a few quick clicks inside the app, it’s easy to create Christmas themed deals or holiday sales. These advertising features are useful whenever a client cancels or if you just want to take advantage of the holiday traffic. Create Last Minute Deals to fill empty seats if someone cancels without notice. Flash Sales are also available and work just like a day-after-Christmas sale to drive traffic. And Happy Hours will let you set aside time for a discount for a few hours to get people to stop in.
Our newest feature was just released! It’s a modern take on a classic but successful marketing tool. Use e-gift cards to let clients share your services as gifts, which will bring in newcomers. People usually redeem gift cards within two months, which means filling your calendar after the holidays just got a little easier. And this extra help will happen during a traditionally slow period. But remember, customers pay for e-gift cards upfront and that translates to more funds during the holidays. So don’t forget to sell yourself by advertising e-gift cards with a sign inside your shop or salon. And definitely mention your e-gift cards whenever a loyal client sits in your chair.
During the holiday season, it’s common for businesses to close early because of the holidays. Or just the opposite could happen—there may be more available time slots than usual. To avoid communication gaps or scheduling issues, use the Booksy app to send mass text messages or email blasts to all your loyal clients. Providing detailed updates will help customers make adjustments to their schedules, while saving you time and money in missed appointments or lost customers. Because, just as any industry professional knows, potential delays can and will happen for a number of reasons, including inclement weather or transportation issues. The best course of action is to be prepared and open the lines of communication early.
Although staying organized during the holidays may seem obvious, it’s really important to people in the salon or barbering industries, who open their doors to the public every day. And that’s because it’s easy for someone in such a people-facing role to get distracted by the cards, carols, additional family time, holiday food preparation, and gifts. But instead of getting lost in a winter wonderland, stay on top of every appointment and take steps to create the best case scenario, especially if you’re booking with a new client. Make absolutely certain that double bookings never happen! Avoid lapses in coverage or double bookings by proactively using the messaging tools or setting up promotions, and let your light shine brighter than any Christmas ornament!
One of the main reasons holidays are so special is that all types of people actively participate in decorating, lighting, and showcasing seemingly small touches that spread holiday cheer. So, give your shop the holiday cheer that it deserves! Place a huge reef on the door, hang silver garland from the ceiling, or decorate a pine tree and add a beautiful star. All it takes is a little bit of effort to show regulars and loyal clientele that you’re the one for the job, when it comes to recommending family and friends! And taking part in the Christmas spirit will show how much you care about the people who sit in your chair.
Create unique holiday hair styles or design one of a kind Christmas nails that’ll help your clients stand out at holiday events, which will make your work is the talk of the evening. During the winter months, pale shades of blonde, deep brunette coloring, or brown highlights are always a safe bet for holiday hair styles. But iridescent hair coloring may work for bolder clients, who want their holiday hair to turn heads. Regardless of the request, don’t forget to share your most interesting work on social media, specifically Facebook and Instagram, so customers can see the holiday hair that you create.
Though it seems like a no-brainer, stay fully stocked in regards to tools, equipment, oils, gels, polishes, and hair products because running out of the things you need to help a person showcase stylish holiday hair or beautiful Christmas nails is never a good idea. But it’s especially important to keep your salon or barbershop fully stocked this time of year, since the people who book will be anxious to get Christmas hairstyles or holiday nails before they meet with relatives or spend more time than usual with significant others.
It’s the end of the year, which means this is a great time to send loyal customers thank you messages to show your appreciation. Regular clients keep a business running, and it’s important to acknowledge that fact. Although you’re a master craftsman or technician, a humble note to say thanks shows a lot of respect for the people who keep returning to your chair. And those messages can easily be set up and sent through the Booksy app. Just upload your own holiday image and use the direct message blast feature to spread good cheer!
