Beauty Industry Success: Your Toolkit to Making it Big

Booksy is working with over 20,000 busy professionals like yourself worldwide, and the results have been incredible. We feel confident that we can work with you to reach your business goals.

Here are some statistics about Booksy's beauty industry success:

• 65% of Booksy bookings are made by the clients themselves- no phone calls necessary
• 60% of Booksy client bookings are made outside of business hours
• Booksy reduces no-shows by 30%
• Booksy businesses gain up to 30% more revenue

Notice there is no disclaimer saying these results are not typical. Why? Because these results are normal when using Booksy. It is certainly possible to reach these goals, but as with any great outcome, it relies on a bit of setup at the beginning on your part. While it may seem obvious, here's the reality: 

1. Your clients can't book with you online if you haven't added services for them to book.
2. Your clients can't book with you online if they don't know you have online booking.
3. Some ways of convincing your clients to switch over to a new scheduling system are better than others.

Your beauty industry success guide:

A few simple steps to get the results you want using Booksy

Set up your basic profile

The Essentials (do now): You don't have to do everything at once. Just make sure to add basic information about your business: shop name, address, business hours, and services. 

1. Important! Make sure you create a public domain in Business > General Information. It should look something like this: yourbusinessname.booksy.com This will be important for the next step.
2. Advanced Tips: Add great photos of your shop and your work. Use our scheduling features to customize your calendar and get the most from Booksy. Plus, remind clients who use Booksy to leave great reviews!

Spread the word: invite your clients

The Essentials (do now): That public domain you made (yourbusinessname.booksy.com) is a direct link to your booking calendar. All you have to do is copy your public domain link, paste it into your social media (instagram, facebook, etc) and send your clients a message with that link. 

This is enough to let your existing clients know how you're taking appointments, and easily get potential clients to book with you. Advanced Tips: we offer many free promotional materials/advice that help you increase your visibility and make booking with you even easier. The more you use, the better your chances of getting client bookings. These include: 

1. Change your voicemail to say "I can't answer the phone right now, but if you want immediate access to my calendar, download the blue Booksy app and go to yourbusinessname.booksy.com."
2. Change your rejected call message to "I can't answer the phone right now, but if you want immediate access to my calendar, go to yourbusinessname.booksy.com." Make sure your link is pasted there.
3. Post the free digital flyer we customise for you on all of your social media.
4. Add a widget to your facebook business page and website, which allows clients to book directly from these sites.
5. Add a call now button to your facebook business page.
6. Hand out flyers to clients at the shop. Just make sure you have your public domain written on the back! You can even have them book their next appointment from their phone while they're still i chair.

Take the right approach

Some businesses have already managed to train their clients to do whatever they ask. For others, this is much harder. We've found that businesses who appeal to their clients' needs/wants are much more successful with this. Most clients like that Booksy gives them direct access to your calendar anytime, anywhere. 

Other possible advantages to highlight: no more back and forth to find the right time, no more waiting in the shop and wondering when their turn will be, no more awkward calls if they realize they can't make an appointment. Some businesses even say their prices are cheaper online or offer special online promotions. 

Think about what makes your clients tick and use that.  The result? You get what you want, and your clients are actually HAPPIER for it.... all because you've looked at it from their perspective. Finally, don't leave it to chance. 

Use these approaches while you have the clients in the shop and show them how it works by booking their next appointment. It won't feel as uncomfortable then, as you're basically providing one more service for them (and you get a booking out of it!). You'll likely find that many clients will appreciate that you've helped them get started, and will continue using it for future appointments.

The Overall Message:

If you complete even the basic steps from this page, you will start to see client bookings. But you have to take the first steps at the beginning. It's that simple. 

Plus, if you ever need help or have concerns about how this will work for your business, our Customer Success Team is available round the clock to guide you every step of the way. Ready for beauty industry success? Start building your business with Booksy now: