Booksy vs Squire: What’s the difference?

An independent barber can pay the same amount on Booksy and Squire ($30/month).

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However, on Booksy, that $30 monthly subscription includes every feature, including text reminders, reporting, waitlist, text & email marketing, and gift cards. With Squire, you could be paying up to $250/month for that same set of features.

Booksy is a better value for solo barbers and small businesses. A Booksy subscription includes every feature, including text and email marketing, gift cards, reporting dashboard, and waitlist.

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Booksy also offers a client booking marketplace, where your business will be listed for free. Millions of clients around the world book on Booksy, which means you have the chance to get discovered by more clients nearby. You will not pay for any bookings via the Marketplace, unless you’re choosing to use the Boost feature for additional exposure to promote your business to even more clients.

No, Booksy does not promote other barbers to your clients. If clients are using the Marketplace or the Customer App, they will be able to search for or browse other service providers in the Explore tab, including barbers, massage therapists, or nail salons (similar to Google search or maps). That means that clients that come to Booksy from other service providers, like a massage therapist, will be able to find and book you on the Booksy marketplace. That means more exposure for your business. 

Booksy is proud to offer low, transparent payment processing fees. 

Booksy Card Reader 2.49% + $0.10 per transaction

Tap to Pay 2.49% + $0.20 per transaction

Payments via App: 2.69% + $0.30 per transaction

Next Day Payout: Free

Instant Payout: 1.5% (Squire is 2%)

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As of April 2025, there is no published information about Squire’s processing fees.

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• Free text appointment reminders with every subscription - We’ll send your clients a free SMS appointment reminder text so they don’t forget about their appointment.
• Free Text and Email Marketing with every subscription - Access message blasts 
• Deposits - Charge clients a deposit at the time of booking. Keep it if they cancel late or no-show.
• Built-in, customizable Social Post Creator - Create your own images to share to social media right in the app. Instantly share great reviews, promote last minute openings, or share an announcement with your followers.
• Resources - Assign limited resources like rooms or equipment to specific services. Make sure that the equipment you need is reserved and available when you need it.
• Add-on services - Upsell clients with upgrades or add-on services. Choose the services the add-ons apply to, and your clients can select them at the time of booking.
• Family and Friends booking - Clients can book and manage appointments on behalf of their friends, family or pets.
• Free detailed, at-a-glance dashboards and reports: Over 50 reports to keep an eye on every aspect of your business - Client behavior, Revenue, Business Performance, Appointment Reports, Cash Flow and more. It’s all the information you need to make informed, data-driven decisions about your business. All reports are included in your standard subscription, and can be viewed without exporting or downloading a file. Exports are still available when needed.‍
• A free listing on the leading barber and beauty booking marketplace: We’re not just a scheduling tool, and we’re not just for barbers. That means clients coming to Booksy for massages or other services can discover you when they’re looking for a new barber. We’ll help you promote your business with a free listing on our customer marketplace where over 38 million clients around the world book on Booksy. Don’t miss out on getting discovered.

Take a look at your business and what features you’ll need to run your business and communicate with your clients. Think about what features will be useful for your business, and see what plan tier those features fall into with Squire.

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With all features included for independents at the same price as Squire’s lowest tier, Booksy is the clear choice for independent barbers or booth renters.

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Booksy may be a better fit for those who are looking for more exposure for their business, and looking to use more marketing tools to stay in touch with their client base. Independents and small teams will find that they get more features and functionality for less money with Booksy.

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If you’re a larger or enterprise-level shop looking for a branded app for your existing clients, Squire may be a better fit for you.

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Never - Booksy is completely free for your clients, and you have unlimited bookings with your Booksy subscription. We won’t charge your clients a booking or payment fee.

Booksy is the best Squire alternative. It offers all features for the same base price, unlike Squire's tiered, expensive plans. Booksy includes marketing tools and a marketplace, providing better value and growth potential.