Booksy vs Acuity: What’s the difference?

Acuity charges different pricing tiers, and you’ll pay more to access all of their features. With Booksy’s subscription, you’ll have access to every feature that Booksy offers, including bundled packages, gift certificates, and text appointment confirmations and reminders. However, Booksy’s subscription also includes built-in marketing tools and the ability to send marketing text, emails and push notifications to your clients. With Acuity, you would need to connect a separate marketing platform with your Acuity account, which would require additional subscriptions and fees. Booksy is a more affordable and full featured choice for solo professionals and small businesses.

Never - you have unlimited bookings with your Booksy subscription. We won’t charge your clients a booking fee.

• Clients can book multiple services in the same appointment
• Automated Waitlist
• Customer Reviews - We’ll automatically collect reviews from your clients and add them to your Booksy profile, so you can build up your reputation and attract new clients through your booking site.
• Portfolio - Show off your best work, right on your booking site.
• Automated Marketing Campaigns: Automated message blast campaigns send the right message, at the right time, to the right people. Automate your client followup, booking reminders, and holiday messages to stay connected to your clients and drive more bookings. Templates and campaigns are already set up for you in the app. Just turn them on.
• Email marketing - Easily send messages to your clients right from the app. No separate email marketing subscription required, no 3rd party integrations - it’s all natively built in and ready to use with customizable templates.
• Free text message marketing - Text messages are the most effective way to reach your clients and drive bookings. Easily message your clients for free (up to 2,000 messages per month) with our Message Blast tool. The same amount on Fresha would cost you $160.
• Built-in, Customizable Social Post Creator - Create your own images to share to social media right in the app. Instantly share great reviews 
• Free Detailed, at-a-glance dashboards and reports: Over 50 reports to keep an eye on every aspect of your business - Client behavior, Revenue, Business Performance, Appointment Reports, Cash Flow and more. It’s all the information you need to make informed, data-driven decisions about your business. All reports are included in your standard subscription.
• A free listing on the leading beauty booking marketplace: We’re not just a scheduling tool. We’ll also help you promote your business with a free listing on our customer marketplace. Over 38 million clients around the world book on Booksy. Don’t miss out on getting discovered.

Both Booksy and Acuity are popular booking software solutions for businesses. However, they have some key differences that may make one a better fit for your business than the other.

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Booksy:

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• Pros: Easy to use, affordable, and has a wide range of features, including online booking, payment processing, and marketing tools. Booksy also has a booking marketplace, where your business can be listed to be discovered by potential customers near you.
• Cons: May not be suitable for businesses with the need for a lot of external software integrations, or enterprise level salons. Booksy also does not offer class and event scheduling.

Acuity:

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• Pros: Highly customizable if you have HTML skills, with a wide range of external integrations with 3rd party software. It is also well-suited for businesses with complex scheduling needs.
• Cons: More expensive than Booksy, and may have a steeper learning curve. No built-in messaging or marketing tools, or Marketplace to promote your business.

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If you are a small business owner looking for an easy-to-use and affordable booking solution with lots of built-in features for managing every part of your business, Booksy is a great option  for you. However, if you need a more visually customizable booking site and powerful solution, Acuity may be a better fit.

Ultimately, the best way to decide which booking software is right for you is to compare the features and pricing of each platform and see which one meets your specific needs.

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Here are some additional factors to consider when making your decision:

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• The size of your business: If you have a small business, Booksy may be a good option. However, if you have a larger business with multiple locations or enterprise-level capacity and integration needs, Acuity may be a better fit.
• Your budget: Booksy is more affordable than Acuity if you’re looking to do more than just scheduling.
• Your technical skills: Booksy is easier to use than Acuity.