Booksy vs Vagaro: What’s the difference?

Ditch the add-on fees and tech issues

Booksy offers everything you need in one simple, transparent plan. Get all our features and reliable software you can count on - for one flat fee. Booksy is the perfect fit for independent businesses and small teams looking to run and grow their business.

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Independent Business Owner

Compare the price between Booksy and Vagaro for a similar set of features and inclusions.

£40

monthly

All features included
+ £5/mo per additional user

£30

monthly

+ £10/mo per add’l user
+ £10/mo for Custom Forms
+ £50/mo for 2,000 Text Message marketing plan
+ £10/mo for Email Marketing after first 1,000 emails

Is Booksy better than Vagaro?

Comparison based on data in May 2025.
7 day free trial, no credit card required.

All features included

Tap to Pay

0.99% + £.20 + VAT per transaction
1.15%+ £.27

Free Text Message Marketing

500 free marketing texts per month
Extra £50 per month for 2,000 text messages

Free Custom Forms

Built-in Social Media Post Creator

What makes us different

02

Better booking site and marketplace visibility

Build trust with potential clients through a professional booking site that showcases your portfolio and verified reviews. List your business for free on our trusted marketplace, where over 1.5 million clients across the UK find their next appointment.

03

Reliable and secure

Booksy offers consistent platform reliability and keeps your data and transactions secure.

01

No extra charges or add-ons to access features

Booksy offers consistent, straightforward, all-inclusive pricing. All of our features are available to every provider with our base subscription fee.

Switch to Booksy

Free data transfer and 1:1 onboarding support

We'll get you started on Booksy with a free data transfer, whether you're switching from another software or ditching pen and paper. A dedicated Booksy Expert will provide personalized 1:1 support and advice to ensure your success on Booksy.We’ll transfer your:

  • Services
  • Client database
  • Future appointments
  • Reviews
  • Photos
Switch to Booksy
“My clients love booking appointments through Booksy. I enjoy how well Booksy keeps me organized and informs me of my progress and accomplishments. Booksy's so affordable and customer service representatives are always available when needed.”
Amber Rose

⭐⭐⭐⭐⭐ Trustpilot review

Barber who uses the Booksy app
Barber using an online appointment app

Every feature included

£40
Start free now
*Payment processing fees not included.
** All services are subject to VAT, which will be added to the final price.

Frequently asked questions

Is Booksy cheaper than Vagaro?

All of Booksy’s features are included with the base subscription fee, and Vagaro charges extra monthly add-on fees for certain features like custom forms and message blasts. For independents and small teams, Booksy is a better value for your money.

What’s the difference between Booksy and Vagaro?

Booksy offers a powerful and affordable all-in-one solution for barber and beauty pros designed to streamline and grow your business.

  • Save money with transparent and predictable pricing: Add on fees and purchasing text and email packages to message your clients can really add up quickly. Unlike Vagaro's add-on fees, Booksy includes everything you need in a single plan.
  • Boost your business with free Marketing tools: Attract new clients and keep existing ones engaged with Booksy's free marketing tools. Send 500 text messages a month for free, a valuable feature Vagaro charges extra for. Additionally, Booksy's built-in social media post creator simplifies reaching your audience on popular platforms.
  • Focus on what matters most – running your business! Booksy provides a reliable platform with all the tools you need to streamline operations, manage appointments, and attract clients – all at a predictable price with no hidden fees.

Why does Booksy offer that Vagaro doesn’t?

Booksy offers a beautiful and aesthetic app and calendar interface to run your business, either from your phone, tablet or computer.

Does Booksy have a marketplace?

Yes! Booksy has a robust global marketplace with over 38 million clients and counting. All Booksy businesses get to be listed on the marketplace for free. That means clients near you using the Booksy for Customers app or Booksy.com to look for services can discover you, browse your portfolio and reviews, and instantly book you - for free.

Does Booksy charge me for new clients?

Booksy does not charge you for any new clients unless you have the optional Boost marketing feature turned on. The Boost feature increases your business’s visibility on the Booksy Marketplace. Boost is FREE to activate and get your business promoted. When a client books you for the first time while Boost is activated, you’ll pay a one-time 30% commission based on the total cost of their first visit. You only get charged when it works.

When Boost is off, you’ll never get charged for any new clients or bookings.

Even when Boost is activated, you will not be charged for any of your existing clients in your database, or any new client that books you through your business’s unique booking link, QR code, or our booking integrations through Google, Instagram and Facebook.

What is the best Vagaro alternative?

Booksy is a cost-effective Vagaro alternative, offering all-in-one features without additional fees. Includes free marketing tools & marketplace access, unlike Vagaro's extra charges.

Vagaro is a registered trademark of Vagaro.
Comparison based on data as of 8/05/2025.