Booksy vs Jena: What’s the difference?

Protect your time and your earnings

Your time is money, pure and simple. You shouldn't have to chase clients or lose income because of no shows. Booksy helps you stand up for your business. We give you the power to discreetly Block flaky clients who do not respect your time, stopping repeat offenders from booking again.

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Independent Business Owner

Compare the price between Booksy and Jena for a similar set of features and inclusions.

£40

monthly

All features included
+ £5/mo per additional user

£19

monthly

+ £2/mo per additional
+ £5/mo SMS Reminders or 5p per message

What are the differences between Booksy and Jena?

Comparison based on data in November 2025
7 day free trial, no credit card required.

Boost

Profile Promotion

In-Person Card Payments

Payment processing

From 0.99% + 20p
From 1.5% + 30p

Free Marketing Text Messages

500 free SMS marketing messages/month
SMS reminders are an add-on for £5/month or SMS marketing blasts or 5p per message

New Client Acquisition

Marketing Tools

Superior Marketing Suite
Basic Functionality

Booksy is built for growth

02

Unlock more features to promote and grow your business

From the start, you get powerful tools like Reserve with Google integration, superior Marketing Tools (including free SMS messages), flexible payment options, and 50+ in-depth reports to make informed business decisions that drive growth.

03

Better booking site and marketplace visibility

Build trust with clients through a professional booking site that showcases your portfolio and verified reviews. List your business for free on our trusted marketplace, where millions of clients actively search and book appointments, giving you a powerful channel for new customer acquisition that Jena does not offer.

01

Transparent, all-inclusive pricing structure

No hidden or extra fees. All advanced features, including custom forms, waivers, and detailed reporting, are included in the single base subscription. This consistent, straightforward pricing eliminates the need for expensive monthly add-ons that Jena requires for equivalent functionality.

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Free data transfer and 1:1 onboarding support

  • Services
  • Client database
  • Future appointments
  • Reviews
  • Photos
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“Never have a problem with this booking system, My clients love that it's super easy to use! And it sorts my life out”
Leanne Gillings

⭐⭐⭐⭐⭐ Trustpilot review

Barber who uses the Booksy app
Barber using an online appointment app

Every feature included

£40
Start free now
*Payment processing fees not included.
** All services are subject to VAT, which will be added to the final price.

Frequently asked questions

Why should I choose Booksy over Jena?

Booksy is a powerful and affordable all inclusive solution specifically designed for barber and beauty pros. You should choose Booksy because we offer transparent and predictable pricing, eliminating the need for expensive monthly add on fees for essential features like text and email marketing that Jena charges extra for. You also get a free Marketplace for new client acquisition and superior marketing tools included in your base plan.

Is Booksy cheaper than Jena?

Booksy offers a cost effective alternative to Jena by including every feature in the base subscription fee. Jena's lower starting price requires you to purchase separate add ons for core features like custom forms and marketing blasts, which can quickly add up. For independent professionals and small teams, Booksy offers better value for your money.

What does Booksy offer that Jena does not?

Booksy offers a free integrated marketplace with over 44 million clients to help you get discovered and attract new clients, a powerful channel Jena does not have. We also provide 500 free SMS marketing messages per month, and a built in Social Media Post Creator, while Jena charges extra for marketing texts or offers basic functionality.

Does Booksy charge me for new clients?

You will never be charged for any of your existing clients, or any new clients that book you through your booking link, QR code, or Google/Instagram/Facebook integrations. The only time you pay a commission is when you enable our Boost Marketing feature, which promotes your profile and books you a new client through the Booksy Marketplace for the very first time.

How does Booksy help with no shows?

Booksy helps you protect your time and your earnings by giving you the power to discreetly Block flaky clients who do not respect your time, stopping repeat offenders from booking again. We also provide free Automated Appointment Confirmations and Reminders to significantly reduce no shows.

Jena is a registered trademark of Jena.
Comparison based on data as of 8/11/2025.