You have read correctly - a selfie station. To most traditional and upscale salons, this sounds like lowering the standards of your business, when in reality, it can be a total game changer. Here are some of the benefits you can expect to see from implementing it at your salon.
Selfie stations are most often made up of nothing more than cardboard and a mirror or two. But what you eventually decide on depends on how far you are willing to go, as some can be very high-tech and include lighting and an inbuilt camera. The purpose of this is to give clients something extra from your business - a happy memory of a great service they had at your salon.
Tip: Check also: 6 steps to outstanding customer service
Make sure to include your brand name around the selfie station as well. If a client loves their new look and takes a selfie, they will associate your brand with great service quality and positive vibes.
You are probably asking yourself: “How can an immobile selfie station promote my brand?” The truth is - it does not! Your clients promote your brand and your station is the perfect assistant in helping them. Most clients that make use of selfie stations are made up of millennials and even the Generation Z demographic - and they practically live and breath social media. After taking a selfie with their newest look from your business, they are bound to share it on Facebook, Instagram, etc.
Now is the perfect opportunity to get in on the action! Have clients send you their best selfie at the salon and ask for their permission to share it on your Facebook page. Additionally - have clients tag your business on Instagram when they add their selfies. Their Instagram followers will know exactly where to get the best balayage in town!
When a potential client visits your booking page, what is one thing you would like for them to see? Most people answer with a work portfolio, filled with real client selfies. In your Booksy account, send a bulk message to all of your customers - have them email you their best selfies and ask for their permission to use them in your online booking profile. When new clients are ready to book a service at your salon, they will know exactly what to expect!
For future reference, store client selfies in your Booksy individual customer records. Next time that client comes in and requests the same service they had before, you will know exactly what they are looking for!
With your selfie station and Booksy system in hand, you are ready to promote your beauty business like a champ!
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