Impeccably performed services are undoubtedly a crucial constituent of first-rate customer service. However, it is not the only one! There are a multitude of factors at play when it comes to clients and their return custom. Although some may seem trivial, jointly they create an image of your company and confirm its level of professionalism. In today’s world, we are all aware that success of a salon in the beauty industry is dependent to a considerable extent on the quality of its customer service. However, the concept of “perfect customer service” could mean something totally different for different people. As a result, despite their best efforts, many managers are unable to maintain the required customer flow in their salons. Why is that? What do you need to remember so that your efforts to make your customers loyal and satisfied are not wasted? All it takes is keeping these few aspects in mind:
Take advantage of text message reminders. They will not only assure your clients of your infallible memory but also enable you to minimise the number of missed appointments. Well-designed salon management programs include an automatic text messaging system which handles text reminders for you, saving your precious time.
Keep in touch. Look after your customer relations and show the customers your appreciation. A short thank-you note sent following a visit or a birthday message is a fantastic way to strengthen the bond with your clients and win over their loyalty.
Keep electronic customer records.Individual customer records are sure to make your clients feel special. You can score extra points for knowing their favourite treatments and specific information about their skin or hair type. As a result, it will be much easier to start a conversation and revisit topics discussed during previous appointments – both private and those linked to the currently performed service.
Make appointment booking convenient. Provide your clientele with a modern and convenient way to make bookings – via the Internet. Give them the ability to freely view and reserve the appointment slots available online, at any time and using any device.
Make use of client reviews. By collecting opinions provided by visitors to your salon, you will gain a valuable source of information on your services and find out which aspects are honed to perfection and which still require some work. In addition, your clients will become conscious that you value their opinion, which will additionally reinforce your professional bond.
The provision of outstanding customer service becomes a much easier task with Booksy. Thanks to reliable tools, you can look after every detail, saving a lot of time in the process. See for yourself – visit www.booksy.com and try the system for free. Have you got any questions? Our consultants will be happy to answer all your queries! Request a call back or send us an email!
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