Although not everyone appreciates their potential, gift vouchers are an excellent way to increase sales in your salon, and to attract new clients. Suitably prepared, they are always in demand, and can also improve the financial liquidity of your company. By offering vouchers, not only do you provide a new service for your clients, but you also introduce a whole package of advantages for your salon. When selling a voucher, your company receives a payment in advance for services which are only to be carried out in the future. Moreover, vouchers – if listing a specific expiry date – can give you actual control over the booking process. The list of advantages linked to this solution is exceptionally long. However, in order to make the best use of these assets, it is important to lay the appropriate groundwork.
Is there a “best time” to start selling vouchers? Should you introduce them to your regular offer, or sell them only on specific occasions? Various holidays undoubtedly give us a fantastic opportunity to use vouchers to promote our establishments and increase profits. When deciding whether to use this solution, it pays to employ some creativity and prepare vouchers for well-known holidays such as the Mother's Day, and also those less commercial, such as the Friendship Day, which are also a favourable time to treat those closest to us. Possibilities are endless – all it takes is looking through the calendar and choosing the holidays which are best suited to your salon. In turn, the introduction of vouchers to your permanent client offer is a good method to support your regular sales. Tempting promotions and deals will attract clients and improve your salon's standing in the quiet period. Naturally, using this solution does not exclude issuing vouchers to celebrate special occasions. At times of special holidays, standard vouchers can be enhanced by additional promotions or interesting graphic designs.
Before you start selling vouchers, you need to plan out in what form you will be selling them to your clients. It is crucial that the quality of the card and the graphic design used reflect the level of your services and suit your establishment stylistically. Avoid over-long content and instead limit it to the most vital details: the name of the recipient of the voucher, amount or name of the treatment, date of expiry and the available forms of making a reservation (contact data or online booking details). The voucher should also carry a reference number to help you identify it when settling accounts in the future.
Remembering to suitably inform your clients that vouchers are available in your product portfolio is of considerable importance. This can be done in many different ways – both in person during a client's visit in your salon, and via other means of communication. Providing your employees with appropriate training in this regard will help them promote the vouchers better and make this aspect a permanent element of customer service. Regular endorsement of vouchers by means of Facebook, Instagram or a website will enable you to reach both your current and potential clients who are present online. Advertising text and email campaigns are, in turn, an excellent way to contact all the clients from your database at once. Thanks to software such as Booksy (including voucher management feature), you can send these types of messages to all your clients or only to a selected group with only a few clicks. This method will help you encourage them to purchase a voucher, for example as a gift for an upcoming occasion, and you will also be reassured that your campaigns reach exactly the right individuals.
When you consider introducing gift vouchers, do you happen to wonder about organisational issues such as business records and accounts linked to these vouchers? If you have always found these activities tiresome and time-consuming, this will no longer be the case. You do not have to worry about wasting time on voucher processing, which you could otherwise spend on your clients. All this thanks to the innovative salon management software – Booksy. Among its numerous functions, it contains a comprehensive voucher management system which additionally lets you offer them online through your Booksy booking profile. With its assistance, the administration and settlement of vouchers will be effortless and much quicker, which will allow you to enjoy all the benefits the vouchers will bring to your business venture. Talk to Booksy consultants and see for yourself that preparing, selling and settling gift vouchers can be an exceptionally simple process. Make no delay – invite your clients to purchase vouchers and increase your revenue!
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