Today we have another special guest - our Booksy Ambassador Adrian Bradbury, a brilliant personal trainer and the owner of Rebel Rebel, a personal training business that takes fitness to another level. He is well-known for his personal training programmes and giving professional fitness advice, but he is also an experienced business owner who understands the importance of proper marketing. We invited him to share his knowledge on how to write a personal trainer bio that truly catches clients’ attention - let’s see what he had to say!
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“If your bio sounds like everyone else's, it’s time to improve it”, says Adrian. There are many personal trainers who advertise their services via social media channels, and if you fail to stand out from the crowd, it will be difficult for you to gain new customers. “So, how do you stand out in the sea of normality? Be different. Be interesting. Be unique. Try not to be boring”. Think about your point of difference. What makes your business special? What is the outstanding value you can bring to your clients? Once you find it, it’s crucial to make it a part of your personal trainer profile’s description.
“Write your bio with your target client in mind”, points out Adrian. Defining your target audience is very important. People are looking for personal trainers for many different reasons. “If you’re aiming to teach weight loss for example, then marketing to a general, everyday gym user is not gonna work. Make sure to market to your ideal customer base who are looking for your niche”. Being specific about your skills and services works in your favour!
Many people are actually anxious about reaching out to a personal trainer, even though they would really like to book their first appointment. They get intimidated and think that they will be judged for their body or fitness condition. They couldn’t be more wrong, of course, but it’s up to you to ensure your bio is as welcoming as possible. It’s also important to keep all your contact info there as well. “Focus on a clean and friendly approach. Be easy to contact and make sure your services are easy to book”.
What’s a good length for a personal trainer bio? It all depends on the channel. Instagram is a visual medium where one picture says more than thousands of words, so you want to keep it simple there, while your website can support a more detailed description. “How many people and the moment have the time to read a whole essay? Make it a maximum of two paragraphs for your social media channels and your Booksy profile. Then put the full length on your website or use it for a filler conversation with your clients in person. You can also use snippets for your social media posts”.
Yes, modesty is a virtue, but in business, you have to learn to brag just a little bit to let your clients know how accomplished you are! “Maybe you have done something interesting recently - been in a competition, maybe have taken a new specialist course. Let people know in your bio that you have a niche!”, remarks Adrian. When you check personal trainer bio examples on Instagram, you may notice that the most successful trainers update them regularly to include all their recent achievements. It’s a good strategy, as it boosts your credibility and lets customers know that you treat your career seriously.
Did you know that you can add a “Book now” button to both your Instagram and Facebook pages that leads straight to your Booksy profile? This allows you to take advantage of that sudden rush of “I want it for myself!” that clients get when scrolling through your social media. “Are your links to your Booksy in your online bio? Include a call to action to seal the deal! Remember - your bio is your sales funnel for your potential clients and a recommendation tool for your existing clients. Keep it simple and enticing!”.
Are you yet to discover the benefits of running your fitness business with salon management software? If so, then wait no longer - start your free trial with Booksy today and see your business skyrocket!
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