Booksy vs Fresha: What’s the difference?

"Free" can certainly be tempting—until your software starts charging you for features that were once free or begins adding fees for essential booking tools like appointment reminders and client messaging. After all, every platform needs to make money somehow, and “free” solutions often end up costing more than a subscription-based app.

With Booksy, for example, a subscription at just £40.00 per month includes unlimited marketing emails and up to 500 marketing text messages. To send those same 500 messages on Fresha? It would cost you £70! Booksy also offers all transactional messages, like appointment confirmations and reminders, at NO EXTRA COST, making it a cost-effective and transparent choice.

Never - you have unlimited bookings with your Booksy subscription. We won’t charge your clients a booking fee.

You’ll never be charged for new clients unless you have the optional Boost Marketing feature enabled.

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Booksy does not charge you for any of your existing clients, or any new clients that book you through your booking link, QR code, Google/Instagram/Facebook integrations. You are not charged for new clients that find you through your Marketplace listing when Boost is turned off. 

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The only time you’ll be charged for a client is when you enable our Boost Marketing feature, which promotes your profile and increases the visibility of your business. If a client books you through the Marketplace for the first time while Boost is enabled, you’ll pay a one-time 30% commission of their total service cost. 

Fresha charges you 20% for any new client that books with you if you have online booking turned on - you cannot opt out.

• Free Automated Appointment Confirmations and Reminders - We won’t charge you for the transactional messages to your clients that make your life easier, like automated Confirmations and Appointment Reminders. Fresha charges you for each message sent.
• Automated Marketing Campaigns: Automated message blast campaigns send the right message, at the right time, to the right people. Automate your client followup, booking reminders, and holiday messages to stay connected to your clients and drive more bookings. Templates and campaigns are already set up for you in the app. Just turn them on.
• Free text message marketing - Text messages are the most effective way to reach your clients and drive bookings. Easily message your clients for free (up to 500 messages per month) with our Message Blast tool. The same amount on Fresha would cost you £70.
• Built-in, Customisable Social Post Creator - Create your own images to share to social media right in the app. Instantly share great reviews 
• Free Detailed, at-a-glance dashboards and reports: Over 50 reports to keep an eye on every aspect of your business - Client behavior, Revenue, Business Performance, Appointment Reports, Cash Flow and more. It’s all the information you need to make informed, data-driven decisions about your business. All reports are included in your standard subscription.
• The leading beauty booking marketplace: Over 38 million clients around the world book on Booksy. Don’t miss out on getting discovered.