Like most salon owners, you take into consideration every possible option there is to tying clients to your business. If so, then planning an event at your salon has run across your mind more than once. It is perfect for having clients be more interactive with your business, while bringing in new ones. However, some salon owners may decide to ditch that idea because they are uncertain whether or not the event will be a success. Before deciding against it, read the moral-boosting to-do list below!
Start by thinking what kind of audience you would like to attract to your salon. With that group in mind, create an event that would most likely interest them, like watching the World Cup at your salon, celebrating the end of No-Shave November, or hosting a ladies night for your female clientele.
Now it is time to invite your clients to the happening. In your Booksy account, start by filtering your client database and launching your invitation to the selected group. It would be wise to message your clients a while before your event, giving them time to prepare beforehand.
Other methods of informing clients include sending leaflets, word of mouth and posting on social media. Create an event on Facebook and share it with people who like your salon's page. Encourage them to sign up and give updates on preparations to pique their interest.
Some of these methods however are time-consuming and do not always reach the desired audience.
When staff members hear the word “event”, they tend to associate it with staying late after work. Though this may be the case, the right motivation and communication can save you much stress.
To avoid this kind of situation, create a commissions plan for staff during a particular event - introduce a higher rate for products and services. This perfect moral booster gives staff the opportunity to make a profit for themselves and for your salon. With Booksy's commissions tool it can be even easier.
Additionally, you can activate the tipping management feature and follow up with your staff earnings in tips.
Have your salon prepared with accordance to your planned event. For St. Patrick's day, have green decorations put up and extra green hair dye. If you are having a salon opening anniversary, prepare party streamers, stock up on products and treats.
Your clients should feel like they are visiting friends when they come to your salon, and not just another business.
Thanking the attendees after your event is the obvious final step in wrapping up your to-do list, but a simple thank you will not resonate with clients.
Instead, launch a bulk message to all of them with an attractive discount on one of your products or services. After the event, you gain more than just new clients, your business is now a cool place that customers enjoy visiting!!
We hope our list has inspired you to create your own surefire events that will draw in large crowds to your business!
For additional tools to manage and execute events at your salon more effectively, grab your Booksy system and start using it for free!
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