Christmas and the Holidays are a time of spreading cheer, well-wishing and gift giving. Friends and family get together and open presents, enjoy delicious foods and spend quality time with one another. From a business perspective, this is by far the most profitable part of the year, especially for the hair and beauty industry. Before visiting friends and relatives, everyone wants to look and feel great - making the Holiday season the perfect opportunity to promote your brand, grow your customer list and make a profit! In order to get the most out of this magical time, try something your customers will love - implement Christmas competitions with this helpful guide!
Planning a Christmas competition requires some amount of work, but with so many benefits, it is definitely worth it! Thanks to a successful competition, you can expect to see an increase in profits, improved brand awareness, a boost in customer loyalty and a rise in referrals. Try something out-of-the-box and be inspired by our competition ideas!
When deciding on what awards to offer for competition winners, bear in mind that you are looking to benefit from this as well. Offer prizes, such as Holiday gift cards and vouchers to be used at the salon, discounted services, gift bags (composed of products used at the salon) or service packages including a number of sessions of selected treatments. Clients will not only love these, but they will be more tied to your salon, and Booksy will help you with managing their records.
When it comes to getting the word out about any event or activity at your salon, Instagram and Facebook are the go-to tools to get the job done. Why not host your Christmas competition on there? You can find original Christmas competition ideas below!
After your Christmas and Holiday competitions have come to an end, take the opportunity to send the attendees heartfelt holiday wishes, and invite them to visit your salon again. Do not end it here - if they had a great time during your competitions and while at your salon, take the opportunity to promote your gift cards and service packages, as they make great stocking stuffers!
Not using Booksy yet? Click right below to start your free trial and see for yourself how much easier Booksy makes it to manage your client list, messaging, bookings, promotions and sales.