Planning promotional campaigns for the whole year at the salon might sound overwhelming - we don’t even know what awaits us tomorrow! However, if we have a goal in mind, we can easily create a timeline with the steps needed to achieve it.
The less obvious advantage of planning beforehand is saving time. If you’re going through a slow period at the salon, now would be a good time to plan your next promotional campaign.
This kind of forward planning will keep you focused on your work and stress free, especially during the busy season. Are you planning a promotional campaign for Easter? Start planning in February and in March, just grab your notes and switch on your promotions!
A great idea for organizing your salon’s promotional campaigns is by activating them when your clients might be the most interested in them - when they’re looking for gifts, want to look their best or just sit back and relax during a treatment. There are more holidays (some more popular than others) than you can imagine. Just look at this handy calendar.
January24.01 Compliment Day
26.01 Australia Day
February
02.02 Groundhog Day
11.02 Make a Friend Day
14.02 Valentines Day
March
08.03 International Women’s Day
11.03 Mother’s Day (UK)
17.03 St. Patrick’s Day
30.03 Good Friday
April
01.04 Easter/April Fool’s
11.04 Barbershop Quartet Day
22.04 Earth Day
25.04 ANZAC Day
30.04 National Hairstylist Appreciation Day
May
04.05 Space Day (may the Fourth Be With You)
13.05 Mother’s Day (USA)
June
01.06 Say Something Nice Day
17.06 Father’s Day
July
01.07 International Joke Day
04.07 Independence Day (USA)
30.07 Friendship Day
August15.08 National Relaxation DaySeptember
09.09 International Beauty Day
28.09 Ask a Stupid Question Day
October
01.10 International Coffee Day
31.10 Halloween
November
22.11 Thanksgiving Day (USA)
23.11 Black Friday
26.11 Cyber Monday
December
12.12 Gingerbread House Day
21.12 Ugly Sweater Day
25.12 Christmas Day
31.12 New Year’s Eve
A thought-out promotional campaign will give you ease of mind, while clients book all year round. How? Just recommend clients your gift vouchers, which will be used by the recipient in the time frame chosen by yourself.
The possibilities for promotional campaigns are endless - you don’t have to limit yourself to the most popular holidays, like Valentine’s Day. Plan something out for a less-conventional holiday, like Friendship Day. Encourage clients to grab a gift voucher for their friend, or draw up a 1 + 1 offer. Your return clients will appreciate these great offers and you may even gain new, loyal customers.
Your salon is important, but you need a break too! Think about when you’d like to go for a holiday break, or just take an extra day off. If you’re planning a longer time off from the salon, make sure to notify your clients. Sending a bulk text or email message will do the trick. You’ll be able to rest easy, and your clients will rush to book with you before your planned break.
With Booksy, planning your next promotional campaign is easier than it sounds. The system lets you manage gift cards sales and redemptions. You can also send out bulk messages to clients holding active vouchers to encourage them to book an appointment or notify them of your upcoming break.
Planning beforehand certainly saves you from stress and unpleasant surprises. Additionally, with this strategy, you can also create scenarios and plan out how to approach them accordingly.