With the rise of social media, fan pages have begun to pop up all over networks such as Facebook, Instagram, Twitter, Tumblr, Pinterest and others. Nearly all businesses have taken advantage of this tool for promoting their enterprise and increasing brand awareness, including those in the hair & beauty industry.
Today, salon and spa owners utilise social media to nearly the fullest extent, by sharing pictures of their treatments, posting the latest news related to their work or for staying in touch with clients. However, bear in mind that your pages act as a digital business card, so every piece of information you share on them says something about your business.
Every salon or spa owner is guilty of a mistake here or there when creating their fan page, and these are some of the more prominent examples along with the effects they may have on your business:
For salon owners, running and maintaining a well-developed fan page is more than just for sport - it is meant to show the level of quality which can be expected at the business. How often do you come across a luxury beauty studio with poorly-managed fan pages and average-quality photos? Almost never, as such businesses pride themselves on what they do and the quality of their work. So how can you revitalise your fan page in order to have potential clients say: “I want to go there?”
Your business offers a variety of amazing treatments, renowned product lines, and friendly staff, but in order for the potential clients to notice this, you need to follow these 3 steps:
Being active on your fan pages does not mean sharing a picture or liking someone’s post once every so often - you should dedicate at least 20 minutes a day for posting pictures, sharing latest news concerning the salon or any number of activities. Create polls on your pages, host giveaways, or introduce a new staff member. By giving current clients and potential ones insight into your daily life at the salon, you gain their trust, show how they can expect to be treated at your salon, what latest treatments and products have been introduced to your business, and much more.
Tip: For more direct communication with your clients, send them Message Blasts via Booksy’s Marketing section.
A work portfolio or “lookbook” is an asset your salon should not be caught without! Your best work can be found there, which you should use to tempt potential customers to book with you. If you offer wonderful transformations, why not share your work and increase the number of new clients? By sharing pictures of your marvelous transformations, customers see that you take pride in what you do and the great treatment quality they can expect. Additionally, your lookbook should be available on your online booking profile as well!
Ever so often, each of us has a moment of procrastination - and this is especially true for salon clients. They rush to the phone and call your salon multiple times and message you, but since it is after work hours, no one is there to reply. So the disgruntled potential client books with another salon. To avoid such situations in the future, implementing an online booking option is your best bet. Your Booksy system comes equipped with this option, allowing clients to book whenever they want, even after hours. By introducing online booking onto your fan page, you show customers that your business utilises modern and practical tools to help ease the appointment making process for them.
Your fan pages should represent your business in the best light - a well-kept one will do just that. Be it on Facebook, Twitter, Instagram and countless others, if your page is poorly managed and hardly active, how will your clients learn about what it is you have to offer?
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