Spa hashtags - you use them religiously throughout every one of your posts. You season client photos, boomerang videos of your team and selfies at the massage bed with a wide variety of spa hashtags, in order to spread the good word about your business. If you’re familiar with how they work, then chances are you even use more localised hashtags in order to gain popularity on a local scale and attract clients. But what about those top spa hashtags? And we don’t mean those that have a few hundred or thousand uses - we’re talking about those that have hundreds of thousands and millions! Why are they more popular than the rest? Are they effective? Should you use them in your posts? If you’re asking yourself these questions, the answers lie below!
The obvious answer to that question is because these hashtags are the most often used. But what makes them so popular? It’s fairly simple - many of these hashtags work as main categories. If you use the hashtag #spa under a post, that post makes it into the largest category group. Now, imagine how many spa businesses are there worldwide and the number of clients that go to spas each day. If all of them use the #spa hashtag under their posts related to it, it's no surprise why top spa hashtags have some many posts under them.
Now you may be wondering: “Why aren’t the spa hashtags I use as popular as #spa?” There are a number of reasons for this - yours might be new, it may be spelt incorrectly or it’s simply too localised. Hashtags require time and need to be trending in order to grow in size. If your spa business is the only one of its kind in your area, using the hashtag #[insert your town/city]spa might not be making waves. If your business is located in East London, using the hashtag #londonspa will be a better option than #easternlondonspa, as it’s easier to remember and is broader - but not too broad.
Whether these hashtags are effective depends on your goal - are you planning on attracting clients with their help? Or do you plan on reaching out to likeminded spa owners and making friends? If the latter is what you’re looking for, then using top spa hashtags in your posts would be perfect. However, if you’re focused on attracting clients to your business, then using more localised hashtags would be a better option.
But then again, didn’t we mention that localised hashtags might not be making waves? That’s right - but if they have decent popularity, then you ought to use them! If you’re looking to captivate potential clients on Instagram with a picture of your relaxing massage room, look for local hashtags related to spas which have around a few hundred to around 500,000 posts under them. If the hashtag has been used too few times, then that fabulous picture of your spa’s interior isn’t going to reach a lot of people. As for using top spa hashtags, it might get lost in the heaps of other posts and might never even reach your intended audience.
The short answer is yes, but don’t over-rely just on the most widely used spa hashtags. Instagram lets you add up to 30, so it’s best that you get creative with them! Include hashtags with the location of your business, treatments you offer and the type of spa you own. Instead of just using hashtags like #spa, #spasalon, #massage, #aromatherapy, #waxing, add your town or city to it, like #londonspa, #londonmassage, #londonaromatherapy, etc. Even if your business isn’t located smack-dab in the middle of the city, it still helps potential clients find your spa through Instagram hashtags.
However, if you regularly use those top spa hashtags, your business might eventually make it onto the “explore” page of Instagram. Posts that get the most engagements and those that are similar to others can find themselves in this spotlight - but achieving so takes time. Additionally, just because you’re on the explore page on Instagram, doesn’t mean that you’re going to start attracting clients. Although you might have made it big on there, how many of those people that have seen your post are actually from your area and would be able to book a visit?
Whether you’re looking to make it big on the explore page, or are simply trying to make a name for yourself locally via Instagram, using even the most popular spa hashtags is advised - but to an extent. Sprinkle a few top spa hashtags here and there, along with more localised ones onto your post in order to truly get the word out about your spa!
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