The magic behind your salon retail display

Have you ever gone shopping and told yourself, “I just need to buy one thing”, but left the store with a bag full of groceries and a large bill? Let’s face it, this happens to a majority of us, and the reasons for that are surprising. Simply where products are placed, how they are promoted and who recommends them can turn stubborn non-buyers into impulsive shoppers. Best of all, the same method can be applied in hairdressing salons for attracting more impulsive buyers - but where do you begin?

How does it work?

Like any beauty business owner, you want your salon retail display to bring profit, however, you can expect to see more benefits than just this one. A well-designed display will easily rid shelves of less-popular products and even maintain a high level of returning customers. So what is the magic behind an effective display? The answer is a psychological assessment. We may not be aware of it, but no matter where we shop, store aisles and shelves are arranged the way they are in order to tempt us to purchase items. Here are some eye-catching salon retail display ideas you should be implementing in your business right now!

Location is vital

Think about it - you walk into your favourite store and the first products you notice are those on eye level, which you focus on the longest. If your salon has an easily accessible salon retail section, place less popular products on the middle shelves and track their selling rate. Your Booksy account will generate sales reports on individual products, so you will know exactly what works! Here are a few other places where your hairdressing salon products get noticed:

• Next to the register - just because a client is in the checkout line, it does not mean they are done shopping! Place a basket near the register and fill it with your products - clients are more likely to pick up a bottle or two of your conditioner here than off of a shelf.
• In the discount section - a discount section is perfect for budget shoppers, however, going over the top with this section may bring in too many of them. Have a few, less popular products here.
• Grouping - keeping products with similar properties next to one another increases the chance that the client will buy more than just one item. Placing a hair strengthening shampoo and a conditioner next to one another will do the trick! Customers know that a shampoo may dry their hair out, so choosing a conditioner is their natural reaction.

Real-time promoting

Imagine having one of your clients with their head in one of your basins, waiting for you to wash their hair. You grab a bottle of shampoo off of your display, pop it open and your client exclaims: “that smells amazing”! Now is your time to act! Your customer is in the right mood to make a purchase, but before you say anything, here is what you should do:

• Show the client the bottle - once a customer has a product in their hands, the likeliness of them purchasing it greatly increases, as they feel more connected to it.
• Mention the benefits - tell the client all of the benefits of the shampoo and include that you sell the product as well. This will allow the client to process this information and make their decision while being pampered.
• Start promoting - mention the benefits of the product and show the client your retail section and where the product is. After the customer has been serviced, show them your product shelves and give some recommendations on similar products as well.

These actions significantly increase the possibility that your customer will purchase this shampoo.

Seasonal ideas

What do Christmas, Valentine’s day, Mother’s day, Father’s day and birthdays all have in common? People purchase gifts for these occasions! This is also the ideal time to add flair to your retail display as well! Add appropriate decor onto your shelves and create unique gift bags for each holiday. Make your retail truly stand out with the help of ornate gift wrap - pre-packaged gifts are the best last-minute presents for any occasion. To track your most popular retail products as well as their levels, implement Booksy - generate sales and stock level reports with just a click of a button! Get started with your free account today!

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