Have you ever gone shopping and told yourself, “I just need to buy one thing”, but left the store with a bag full of groceries and a large bill? Let’s face it, this happens to a majority of us, and the reasons for that are surprising. Simply where products are placed, how they are promoted and who recommends them can turn stubborn non-buyers into impulsive shoppers. Best of all, the same method can be applied in hairdressing salons for attracting more impulsive buyers - but where do you begin?
Like any beauty business owner, you want your salon retail display to bring profit, however, you can expect to see more benefits than just this one. A well-designed display will easily rid shelves of less-popular products and even maintain a high level of returning customers. So what is the magic behind an effective display? The answer is a psychological assessment. We may not be aware of it, but no matter where we shop, store aisles and shelves are arranged the way they are in order to tempt us to purchase items. Here are some eye-catching salon retail display ideas you should be implementing in your business right now!
Think about it - you walk into your favourite store and the first products you notice are those on eye level, which you focus on the longest. If your salon has an easily accessible salon retail section, place less popular products on the middle shelves and track their selling rate. Your Booksy account will generate sales reports on individual products, so you will know exactly what works! Here are a few other places where your hairdressing salon products get noticed:
Imagine having one of your clients with their head in one of your basins, waiting for you to wash their hair. You grab a bottle of shampoo off of your display, pop it open and your client exclaims: “that smells amazing”! Now is your time to act! Your customer is in the right mood to make a purchase, but before you say anything, here is what you should do:
These actions significantly increase the possibility that your customer will purchase this shampoo.
What do Christmas, Valentine’s day, Mother’s day, Father’s day and birthdays all have in common? People purchase gifts for these occasions! This is also the ideal time to add flair to your retail display as well! Add appropriate decor onto your shelves and create unique gift bags for each holiday. Make your retail truly stand out with the help of ornate gift wrap - pre-packaged gifts are the best last-minute presents for any occasion. To track your most popular retail products as well as their levels, implement Booksy - generate sales and stock level reports with just a click of a button! Get started with your free account today!
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