We all know that the Holiday season is the most magical time of the year - people are in a rush to do their last-minute shopping, exchange heartfelt wishes with friends and family and most importantly, book visits at their favourite beauty businesses. After all, who does not want to look stunning in good company? For salons, Christmas and the Holiday season brings a ton of bookings, joyous clients and substantial profit - especially if it looks the part. A beautifully decorated business draws the attention of most passersby, giving you all the more reason to swap your regular decor with a more festive theme! Here are a few proven ways for hosting a joyous, hair salon Christmas!
What is a salon Christmas without Holiday music and the smell of gingerbread? Play your favourite, classic Holiday tunes, which are perfect for getting clients into a festive mood. Do not forget, customers who have their mind set on one of your treatments not only want to look amazing, but to feel relaxed, too. Lighting scented candles makes your salon permeate with homey, warm vibes, which will immerse clients as soon as they walk through your front door.
In your salon, every satisfied client makes it onto the nice list, which is why you need to gift them accordingly! Since it is the time for gift giving, create gift bags and fill them with a smorgasbord of your products and Christmas sweets customers will love, and at the same time reap the benefits! Group retail items and cosmetic sample products into fun, Holiday-themed goodie bags, and do not forget to wrap them! The goal of this is to tempt customers to take a break from their Holiday shopping and have them visit your salon in order to pick up their free gift. Share your goodie bag campaign on your social media pages for everyone to see, or better yet, message clients directly with the help of Booksy. The system allows you to choose all, or to select a group of customers to reach, and with just a click of a button, send your message to the right audience!
Tip: by filling goodie bags with some of your retail products, you rid your salon’s shelves of products that do not sell as well as others.
While a client is leaning back with their head in one of your wash basins, keep them in Holiday spirit with lively decorations at your workstations! Put lights on your cart, ribbons on the lids of your product bottles and do not forget about your mirror! There are many great ideas on how to decorate a mirror in a beauty salon for Christmas - you can add a reindeer antler sticker, which clients will have fun taking selfies with, or hang a beautiful Christmas reef along the rim of the mirror and include baubles or lights as well! Additionally, if you have a selfie station at your hair salon, give it some Christmas flair as well! This is ideal for promoting your salon via social media - instead of paying for pricey Holiday ads, encourage customers to share their pictures taken in your salon on social media networks. Ask them to tag your salon fan page, which will increase the brand awareness of your business!
As potential clients pass by your salon, they may peer into your business through your windows - so why not give them something festive to look at? Place nutcrackers, hang baubles and turn on Holiday lights in your windows. This gives your hair salon a magical look both inside and out! You may also want to consider investing in Holiday-themed window decorations, like stickers and canned snow spray (if you are experiencing a warm season). With such homey, welcoming decorations up, people who pass by your business will be more tempted to walk in. Most importantly, walkersby have to see your ornate and breathtaking Christmas tree! Your hair salon Christmas tree should be the star of the show - make sure it is decorated with beautiful baubles, lovely lights and an array of neatly packed gifts at the base. For the final touch, make sure to top it off with a shining bright star!
What better way to have customers rush through your salon doors than by hosting a giveaway and Christmas party? Everyone is looking for an ideal gift for their friends and loved ones, so why not give them the opportunity to win one? If you decide on having a giveaway, make sure that the prize is one that draws attention. Offer festive prizes, such as a winter blue balayage, a Christmas keratin treatment and others! Tie the giveaway together with a wonderful Holiday event hosted by your salon - include warm drinks, snacks and Christmas songs on replay! As soon as first-time attendees walk through your doors, you have the perfect opportunity to get to know them, give them a tour of your business, services and introduce them to your staff. By treating them as guests at your salon, these attendees will most likely return as customers after the event! Encourage them to leave their contact information and mention that you send discounts to clients regularly. After your event, send a thank you message through Booksy to all of the people who attended your event and encourage them to visit your business again. Once they have been added to your database, sending tempting promotional campaigns and running happy hours or flash sales with the help of your Booksy account will be a breeze! Make the Holidays magical with the help of Booksy!
.png)
