Your business is home to a wide range of PMU (permanent makeup) services - you have everything ranging from micropigmentation, microblading, lip enhancements, to permanent eyelining services and other corrective procedures. With your license framed on your wall, you take pride in your work, but oftentimes potential clients are turned away when they see the word “permanent.”
They fear that if they are not satisfied with their chosen service, they will have to live with it forever, or that they may be happy with the outcome of the service the first day, but would like to change their look the next. Reassure your potential clients with these 3 steps!
Before you make any drastic changes to your permanent makeup business, ask yourself: “Do my potential clients know enough about my services?” Chances are they may have heard stories about botched eyebrows or seen the vast collection of images online - add the word “permanent” and you have a large group of uncertain potential clients.
Instead, go all out and share your knowledge! With the help of your Booksy account, activate your online booking profile and make sure to provide detailed descriptions of your services, the treatment process, cost, as well as a work portfolio. Draw emphasis on the fact that permanent makeup may last a few years, depending on the type of treatment. Treatments such as micropigmentation do not last forever - they fade with time and require touch-ups.
It is worth mentioning that as a licensed PMU artist, you have an extensive amount of training and knowledge and your certification is proof of that.
No matter what we purchase, our main decision-making factor is the experience another person previously had with a product or service. If your clients love your beauty salon - why not take advantage of this?
With the help of Booksy, send review requests automatically to clients, which they can use to rate their experience at your business. You can later share their feedback on social media. The truth is - potential clients tend to trust other clients over the business.
Sharing before and after pictures (with client consent) is another great idea for ensuring potential clients that your business offers top-quality permanent makeup services. They can rate not only the quality of your brow work, but can also see a previous client’s smiling face, which says it all.
If before and after pictures and client reviews are not doing the trick, then you need to share the benefits of your service. However, saying “My services make you look good and feel good” will not cut it - every beauty business does this, so make yours unique!
Unlike other beauty treatments, permanent makeup lasts much longer, which saves your clients’ time spent in front of the mirror every day. Recommend a permanent eyeliner session to clients that fight with getting the perfect thin line every morning. Or recommend microbladed eyebrows to clients that darken their eyebrows with eyelash mascara (you know who you are).
Additionally, offering a scalp micropigmentation treatment for clients with hair loss is a great option to have at your salon. It is a non-surgical service and is less expensive than the alternative option of hair transplants.
Reassuring clients about your services is no easy feat to accomplish, especially if their treatment is labeled “permanent” - but with the right steps, you can fight off their uneasiness and turn them into returning clients that will happily promote your business!
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