Message Blasts - campaign strategies that actually work

In marketing, there is no one-size-fits-all solution. That’s just not how these things work. Your business is one of a kind - so why should your marketing strategies be so generic? What you truly need is an effective formula, created by someone with years of marketing experience, paired with your knowledge about your services, clients and business needs. Booksy's Message Blasts are just the formula. The feature allows you to run a number of powerful marketing campaigns for hair salons - thanking first-time clients for their visit or encouraging slipping away customers to come again. How do these strategies work, why are they so effective and how can you implement them?

Tip: To get the most out of the article, activate your Message Blasts first. If you are not using Booksy yet, then give it a go! 

First Impression campaigns

How does it work?

To win a new client's heart, you do everything in your power to ensure the customer service is excellent and the quality of treatments provided is top-notch. Then, you can only wait and hope for the best… or you can make a good first impression last and flourish into a long-term relationship. There are three First Impression campaigns available - the first one (a "thank you" message) is sent right after the first visit, and then, there are two more in which you can inform your new clients about your other services and gift cards. All three campaigns allow you to customize the text, delivery timeline and message type (you can choose between SMS, email and push notification).

Why does it work?

You basically choose the right moment to evoke the positive feelings the client experienced at your business, making them significantly more likely to schedule another appointment. More often than not, it's the emotions and not the service itself that get people attached to your business - which is why the perfectly planned message truly works wonders.

What do you achieve?

• You can increase the number of customers returning to your salon after the first visit by up to 60%.
• You improve customer service and clients’ loyalty.
• You don’t have to worry about maintaining relationships with new clients - the campaign works automatically and requires no support.

Reactivate campaigns

How does it work?

The three Reactivate campaigns target clients who haven’t visited your business for a while. You may think that you’ve lost them for good, but don’t give up just yet! The campaigns allow you to set messages that will be sent automatically to customers who haven’t booked with you for a given amount of time. There are default delivery times offered, but you can adjust them to your needs. Same goes for message types in use.

Why does it work?

Some clients need additional encouragement to make another appointment. They might have forgotten about your salon or are capricious, hopping from business to business to find the perfect match. Regardless of the reason, getting a “We miss you!” message with an invitation for a special treatment always appeals to one’s vanity and can bring your missing client back to you.

What do you achieve?

• You significantly improve customer retention.
• You lessen the risk of losing the client completely.
• You improve customer service and clients’ loyalty.
• You don’t have to remember every single missing client - once launched, the campaign will run smoothly on its own.

Reaching your audience is one thing, but making sure relations last with them is another thing - Message Blasts were created to ensure that. The automated campaigns are a smart tool, capable of gradually warming up your relations with clients without being too pushy. What’s more, they are fully customizable and you can adjust delivery timeline and message type to your goals and individual needs of your business.

Don’t wait any longer and activate Message Blasts in your Booksy account, and if you don’t have an account yet, grab your free trial today!