If reading the title of this article has you pondering about your own price list, then you’re on the right track! Most of the time, we don’t pay close attention to our price lists - sure, we take time in calculating prices for individual treatments and products, but we never take into consideration the true power of our price lists. Before you grab your price list and redo it all together, take some time to go over it. Here’s a word of advice - prices are not the only important aspects of a well-developed menu. In order to get the most out of it, here’s what you should pay special attention to:
What types of treatments do you offer? Are they for everyone, or are they more leaning towards an upper-class clientele? For many would-be customers, a salon with out-of-this-world prices can definitely be marked off of their list. In order to reach both groups of clients, your list should be composed of a variety of treatment options. If you are a certified hair colourist with years of experience in the industry, shouldn’t your treatments be priced higher than an entry level stylist’s? Make sure to include both options on your price menu! And don’t forget to implement these price variants into your Booksy system, so clients can book a visit with the right employee!
Your price list should reflect your salon and it’s quality - keep it simple, yet creative. If your business offers bridal hair and makeup treatments, include flowers, simple, ornate designs, extra space and lots of whites! Your menu should also be well-written and free of any errors - grammatical mistakes don’t make your business look more appealing. And by all costs, avoid using difficult to read fonts and font colors that blend with the background
Although free consultations can be implied, some beauty businesses actually charge for them, so if your salon does not, make sure to mention this! Clients will not only love this option because it’s free, but also it treats them individually. Every important detail should be noted in your Booksy customer records section, which not only stores notes on individual clients, but also their before and after pictures and purchase history. When it comes to specials, you need to turn on your creativity! On your menu, make sure you leave a spot labelled “creative specials”, “salon specials” “magical transformations” or “out of the box”. Here, add seasonal treatments, holiday-inspired services or just new ideas you are eager to try! This shows customers that your business is constantly evolving and that you enjoy trying new things. The next time you introduce a new treatment, notify your customers by posting this information on your fan pages and send an SMS or email message! You may want to consider introducing new treatment options, based on your customers’ votes. Ask the question in a post or better yet, send a bulk message, asking them what treatment they would want to see on your menu.
This tactic is all about psychology - charm pricing works by creating prices that are almost round numbers - typically end in a 9 or 8. First off, research your competitors’ prices to see how much they charge for their treatments - using this information, you may want to base your prices off of theirs, but make sure to give charm pricing a go. If salons in your area provide ombres for £95, set your price to £89. Although the difference is 6 pounds, your clients will think that they are way cheaper, allowing you to score more sales! Also, you may want to avoid adding pence on your price list, as this may cheapen your treatments in the eyes of your clients. Lastly, make sure your price list is visible to the public - share your prices on your various social media pages, and especially your online booking page. And don’t forget to notify clients of any changes to your pricing with the help of Booksy’s SMS and email marketing tools! Test this feature out for free!
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