If you are a competitive salon owner, then chances are you work hard on improving your treatment techniques, take multiple beauty and business management courses and even run a blog. But you may feel as though you could be doing more to prove your expertise in the field. For master stylists and salon owners, the choice is obvious - launching a YouTube channel. Aside from proving your expertise in the field, you have the perfect opportunity to make a name for your business as well as increase sales at your salon. But how do you get started?
Like most of us, you have probably binge-watched a number of YouTube videos, either related to the hair and beauty industry or not. Sure, you may have considered creating your own channel, but you simply don’t know where to begin. Before you grab your phone and start recording around your salon, stop and ask yourself, “what do I hope to achieve by doing this”? Once you have an idea of what you want to do, make sure your salon has adequate lighting, space and that you have a decent smartphone camera, time and dedication to run a YouTube salon channel. Even though competition may have professionally edited videos, you don’t have to worry! Focus on what makes your business stand out and record your videos on the equipment that you have. If you plan on dedicating extra time and money to them, hire a professional photographer to help take your videos to a whole new level - otherwise, stick to the quality of the content!
A hair salon YouTube channel can benefit your business in a number of ways - your position as a beauty professional is proven in your videos, you can expect an increase in sales and a rise in the number of new customers at your salon. However, in order to gain each of these benefits, it is vital that you create a variety of videos.
If you plan on attracting new customers to your salon, creating well-made videos is going to do the work for you! Make sure to focus your attention on creating videos that include scenes from the inside of your business, treatment processes as well as customer stories. Such videos are ideal for creating a sense of trust and show your positive reputation. After each video, invite clients to reserve a treatment online - add a link to your Booksy online booking page in the description of each video, and make sure to share your business address! It would be wise to share such videos on your social media networks as well as use them in ads - when choosing a video for ads, make sure it is fairly short and covers your salon’s interior as well as treatment processes.
Many professional beauty businesses have gained a common competition in recent years - YouTube beauty experts. This term is contradictory, as these self-proclaimed experts share tips and ideas that are not recommended by true beauty professionals. Oftentimes, they create videos on cheap ways to create an amazing transformation without having to visit a salon. To fight this, you have to show that you are a pro! Create videos, explaining the benefits of your treatments and products you use and make sure you include reasons why conventional at-home beauty treatments are not up to par with yours. You have years of training and courses to back up what you have to say, so make sure your viewers know this! Share your certifications and what it took you to get them - with them, you are not just another YouTuber, you are a beauty pro!
Your videos are an excellent way to back your professionalism and help gain more clients, but did you know that it is an excellent way to stimulate sales in your salon? To do so, you need to have a substantial following, made up of your customers. To invite clients to your channel, send them a direct link through your Booksy management system and include a message to encourage them to subscribe to your channel. Once they have done so, you can begin filming! Focus on your treatments and products - doing product reviews is a great way to show clients which product is recommended and why. Have a staff member film you while you condition a client’s hair and make sure to pay special attention to the after effects! You may also want to promote your treatments in the same manner - show your fans what an amazing balayage they can expect to have at your salon! With the right approach and a handful of good YouTube ideas, your beauty business can reach new heights while you work your way to YouTube stardom! The keys to a YouTube channel that will help your business grow is quality content and an effective distribution channel like Booksy! Start filming your work and get the word out today! Grab your free Booksy account in the link below!
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