The winter months can be a tricky time for salon owners. Once the festive rush of summer holidays fades and clients slip back into their routines, appointment books can start to look a little emptier. But with the right strategy, winter can actually become one of your strongest business periods; a time to reconnect with loyal clients, attract new ones, and set your salon up for a successful year ahead.
Here’s how to make your salon thrive through the chill.
When temperatures drop, clients crave comfort — and that’s where your creativity comes in. Build seasonal packages that offer a touch of warmth and indulgence, like:
Add little luxuries that make the experience memorable: a hot drink on arrival, a scented hand treatment, or a cosy blanket at the chair. Small touches create big loyalty.
If winter brings slower weekdays, use that time strategically.
Refresh your salon’s décor or retail displays, update your team’s headshots, or plan out your next few months of marketing campaigns. You could even use Booksy’s analytics to track which services perform best and adjust your promotions accordingly.
And don’t forget team growth: slower days are perfect for training, testing new products, or mastering trending techniques before the spring season hits.
Winter is the prime “scrolling season”. Your clients are spending more time on their phones, which means more opportunities to grab their attention.
Post consistently on Instagram and TikTok with before-and-after shots, client transformations, or tips for winter skin and hair care. Use trending hashtags and tag your location to attract nearby clients.
And most importantly, make it seamless for clients to book the moment they’re inspired. With Booksy, you can link your booking page straight to your social media profiles, so clients can reserve their spot instantly without DMs or phone calls.
A simple loyalty scheme can work wonders during quieter months. Offer a discount on their next appointment for rebooking, or reward clients who refer a friend. Booksy’s built-in marketing tools make it easy to send out automated messages, share offers, and thank your regulars.
It’s about keeping your community engaged and reminding them that your salon is their go-to place for feeling fabulous all year round.
Winter isn’t just about survival; it’s about preparation. Use this time to plan your spring marketing, from Mother’s Day promotions to wedding-season prep. Getting ahead now means less stress and smoother operations later.
If you’re not yet using Booksy, now’s your moment. Our Winter Warmer offer gives new Booksy users 50% off their subscription for the first 4 months: the perfect way to power through winter and start the new year strong.
With Booksy, you’ll save time, boost bookings, and give your clients a smoother experience all while keeping your salon glowing through the cold months.
👉 Find out more here.
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