Nowadays, it is difficult to recall a world without social media, and being a part of the social network is almost obligatory. This is particularly applicable in the case of brand promotion, as social media is the first place where modern-day customers go when seeking information about services and products.
The role of social media is particularly prominent in promoting beauty and hairdressing salons. They make it possible to maintain ongoing contact with clients, and at the same time help salons promote their offers using the most effective tool in the industry - the image. A solution which makes it easier for beauty salons to attract new clients is an Instagram profile. How does it work? This is done by publishing photos (or, lately, short videos or photo-videos) which show its viewers the excellent results they can expect after the visit.
Photography is a powerful tool. It shows what is often difficult to describe in words. A photograph is visual evidence of the results which your clients can look forward to after visiting your salon. When using Instagram marketing for hair & beauty salon, it is important to remember about the quality of the published materials. If they are to attract attention and encourage visits, they must be well prepared.
However, there is no need to hire photographers and organise expensive sessions – it is all about careful preparation for taking the photographs and their skilful processing. The appropriate light, background, accessories – sometimes even seemingly insignificant details make a big difference, and among two photographs with the same content, one is incredibly popular and the other one goes unnoticed.
In beauty salons, an excellent source of Instagram material can be found in client records. We can use the salon management software to store before & after photos, showing the effects of the treatments and services we provide. Their greatest advantage is contrast, because it makes your clients aware of the spectacular results that can be achieved at your establishment. Remember, however, that if you want to publish such photos, you must first obtain your clients’ consent.
Ever since the application introduced Insta Stories, promoting a company via Instagram has become even easier. This function gives business owners many possibilities to introduce their companies via different content. With Insta Stories, they can show the “human” aspect of their business, by letting clients take a sneak peek at the everyday events from “behind the scenes.” The publication of such materials is highly advantageous in building client relationships, as clients view the company and its employees in a more personal manner, but also have more sympathy and loyalty towards them.
An equally good idea (both for the news feed and your story) are short videos illustrating the course of individual treatments. They will not only show the viewers what these treatments are about, but also show them how they are performed in your salon. This way, you will show them your professionalism, dispel any concerns they might have and convince them that if they wish to use such a service, it is best to get it done at your salon.
Then again, keep in mind that it is necessary to obtain consent from clients who appear in the pictures, before publishing them.
It is common knowledge that in addition to short comments, the material published on Instagram is defined with hashtags. In addition to hashtags referring to the published content, it is worthwhile to come up with your own unique hashtag which will come in handy in your client interactions. By encouraging your clients to publish photos or videos from their visits, or ones illustrating the results, and to label them with a predefined hashtag, you will be able to access such materials, and repost them on your own Instagram profile. What does this mean?
Reposting means publishing on one’s profile (in the news feed or in your story) the content which has been posted by another user. This option allows you to show those observing your profile your existing satisfied clients, which will certainly encourage them to visit your establishment. Always remember to repost only with the permission of the authors of the posts and always label them accordingly.
Currently, you can add up to 30 hashtags to your photos, and you will always find up-to-date information on the Internet, as well as the list of banned hashtags that Instagram has blocked for various reasons. Use hashtags which describe the published content, but steer clear of the most popular hashtags, as the photos or videos you publish may become lost in thousands of other publications labeled with the same hashtags.
Once potential clients find your materials on Instagram and see your professionalism, it is a good idea to enable them to book their visit easily and conveniently. After all, you would not want them to accidentally come across your competition when trying to find a method to make a reservation with your salon. Shorten their journey to your salon by adding a book now button to your profile. This will make it possible for anyone wanting to use your services to make a booking immediately – regardless of the time of day and without having to waste any time looking for the contact information on the Internet.
Remember that you can control the results of your actions on Instagram. All you need to do is change the character of your account from private to professional in your settings. The change takes just a few seconds and does not involve any costs, but brings many benefits in return. This is because Instagram for Business allows you to promote posts, and also provides statistics of your profile that help you analyse its popularity and thus better plan your future activities.
By promoting your beauty salon on Instagram, you communicate with potential clients in a unique way. Not using words that do not always describe your work accurately, but using images that make it clear to everyone that they are dealing with a skilled and trustworthy professional. When conducting effective Instagram marketing for hair & beauty salon, you are assisted with the tools which are available in the Booksy system – such as the electronic client records, social post creator and the online booking functionality. Try them out and see how effective they are in cutting down your workload. Visit www.booksy.com and start using it for free.
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