Almost every business does something special for their clients' birthdays - a nice discount, free product and even a serenade composed by the staff. Although these are fun and creative ideas that your client will enjoy, they are generic and do not make your business stand out. Create a truly memorable birthday experience without going overboard!
No matter the industry, every business uses or has used the old birthday discount - a client has an upcoming birthday, so the business provides them with an attractive offer. But when push comes to shove, you are not the only one providing this experience. For beauty salons and spas, it is more than likely that your competition across the street is providing the same exact offer. You might give a larger discount, but will this really make a significant difference for the client?
If well-executed, the classic birthday discount can prove to be a successful tool that not only encourages customers to visit your salon more often, but also creates a more lasting bond between them and your business. Instead of implementing the overused 10-30% off offer on all products and services, try something new, like a free gift bag or a discounted service bundle.
When you take into consideration all of the steps needed to create and promote your birthday offer, you may begin to have second thoughts. Collecting client birthday dates, sending them wishes and creating the gift ideas can get out of hand. Throughout the day, other tasks arise, such as ordering stock, managing appointments, reviewing employee work time reports and tending to the needs of the clients. However, with the help of your Booksy system, doing less means more!
During a client’s initial visit to your salon, ask them for their date of birth (the year is not required) and mention that you give out great gifts and discounts for client birthdays. Store this information in your customer records section. Now the real magic begins - your Booksy system keeps a keen eye on everyone with an upcoming birthday, and on their special day, it sends out your text or email message automatically. This saves you valuable time and frees you from having to remember every individual client’s birthday. Make sure your message includes relevant information regarding your special offer, and mention that it is redeemable at the business.
Tip: Work with your clients’ curiosity - inform them that their birthday gift is waiting at the salon, but do not mention its contents. Your customer will be driven by curiosity to come to the salon and redeem their present.
Imagine receiving a warm, heartfelt text message from your salon on your birthday. You visit the business, grab your gift and go about your day - this could not get any better! But before you let your client out through the door, offer them a discounted service package - this way you're not only providing the customer with another bonus, but also are making sure they will keep coming back to your business.
Want to see how you can safely store digital customer records, enable automated messages and manage vouchers and packages? Grab your Booksy account today!
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