You may be rolling your eyes now. As a grown-up business owner, not a teenager posting their first selfies, why would you care about the number of thumbs up on your salon’s Facebook posts? You may not have known - Facebook likes matter, even though it may sound ridiculous. First of all, you have to remember that social media marketing is extremely important - for most Millenials and Post-Millenials, if something does not exist online, it does not exist at all. Think about it this way: if you see a great turnout in a salon, you ultimately consider it to be of good quality. If many people come here, then it must be a first-rate place.The same mechanism applies to your Facebook page - if people see likes, comments and reactions, they conclude that the place is worth taking a look. Pages without traffic seem unreliable. Secondly - the Facebook algorithm favours posts with lots of likes, comments and shares, especially when received in a short amount of time. What that means in practice is that such posts are more likely to pop up on someone’s newsfeed. Since 2018, Facebook started to prioritise friends’ posts over corporate ones, so business pages have to fight for likes in order to even appear on newsfeed at all. Now that you understand why you should care, let’s find out how to get more likes on Facebook posts!
Which posts get the most attention? Those that are pleasant to look at, of course. Our eyes are far more likely to stop at a beautiful picture than at a wall of text. And if the beautiful picture moves, then you hit a jackpot. We will mention posting ideas for hair&beauty salon in a minute, but firstly, let’s talk about how to get the perfect shot. Fortunately, most modern smartphones have pretty decent cameras, thanks to which you will be able to take good pictures yourself. However, hiring a professional photographer for a one-day photo session is worth taking under consideration. Unfortunately, hiring a professional costs money, so in reality, you will not be able to do it every time you want to take a photo. So for the more spontaneous shots, you have to make use of your phone camera, unless, of course, you have an SLR camera yourself. Ask your staff members whether any of them are interested in photography. They may not be certified, but an aesthetic sense and a good eye will be a great starting point. The things get more complicated with videos. They are an excellent medium, however, they require special equipment, editing software and someone with time and skills to edit them. You can always start with something simpler - for example, add a short video where your team wishes clients a happy holiday. Nothing overcomplicated, just a humorous shot to give your page a little variety.
Here you have some ideas for your page that will catch your audience’s attention:
When writing a Facebook post, be conscious about your vocabulary - it should be grammatically and stylistically correct, but also approachable and attractive. Watch out for typos! In order to make your posts visually pleasing and clear, use dividers, bullet points and emojis (but don’t go overboard with them). Going back to Facebook algorithms for a moment - encourage your staff to share the posts. Shares are the highest form of Facebook engagement - they make the post reach an even wider audience. Moreover, they are like personal recommendations, which add to the credibility of the original post. A hair or beauty salon Facebook page is not hard to run, but keeping it fresh and attractive may take some work. Also, you have to remember that for a more personal, dedicated medium of marketing, you will need something else. Facebook is great for reaching a wide audience, but it will not remember clients’ birthdays and anniversaries, nor send them personalised messages. For more direct contact with a client, you will need a more advanced marketing tool. Consider getting hair & beauty salon software such as Booksy, that will perfectly complement your social media pages and make sure that your business earns not only more Facebook likes, but profit!
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