Creating an eco-friendly beauty business

Eco-friendly businesses are all the rage now, and have been for some time. Clients prefer to visit an eco-friendly beauty business over their competition, as they feel good coming out of the salon looking great and knowing that their contribution helped make a positive impact on the world.

Simply claiming to be an eco-friendly beauty business just for using safe products at your salon does not mean you are walking the walk. Ensure that your salon is green in and out with these three tips!

Offer cruelty-free products

It is sad to say, but there are many products out on the market that are tested on animals. However, in recent years, more and more cruelty-free products have appeared on the market and many have been recognized by organizations like the People for the Ethical Treatment of Animals (PETA).

You will not only feel better about supporting a good cause, but it is also a great way to attract like-minded clients to your business!

Product package disposal

It is no secret that beauty businesses go through many bottles of shampoo, hair color, moisturizers, gloves, etc. The products may be safe, vegan and cruelty-free, but what happens with the packaging? More often than not, salon staff simply toss it into the bin and it then ends up in a landfill. Not very eco-friendly, is it?

Instead, get in touch with a city councilmember and ask about potential recycling options in your area. Before recycling, make sure the packaging is empty and that any remaining substances are diluted before being poured down the drain.

Go digital

When you hear the term “eco-friendly”, one of the first words that comes to mind is paper. We use it every day - in fact, you may be using it right now, for notes on how to create an eco-friendly beauty business. If you are using a paper notebook and client record cards daily at your salon, just imagine how many pages you use up in a year.

Instead, look for a solution that not only helps manage your business more effectively, but also reduces paper usage down to nearly zero. Digitize your daily tasks with a salon management system by:

• Managing client bookings in a digital appointment calendar
• Generating reports paper-free
• Tracking client gift cards, service packages or memberships electronically
• Storing relevant client information in a virtual customer list
• Collecting online consultation forms

Booksy is the perfect addition to your eco-friendly salon - run your business more effectively while supporting a great cause!