It’s a fact that salon clients pay their favourite businesses a visit not only for their exceptional services, but also to relax and unwind. In order to accomplish this, a beauty business needs to have a positive environment. But what exactly goes into creating one? Is it friendly staff? Or perhaps lively music? Well, continue reading to find out!
If you provide exceptional hair or beauty treatments and your business has a positive environment, then you’re familiar with this situation: a regular client comes to your salon... There, I said it, that’s it. Only when a salon provides clients with great services and has positive ambience, is it going to get regular clients. Why is that? Well, put yourself in your customers’ shoes. You walk into a salon you’ve never previously visited and the first thing you notice are dirty floors, the strong scent of hairspray and the sound of another client’s children crying - you can forget about relaxing! You leave the salon after what seemed like an eternity and you’re happy with your new look, but do you plan on returning? Sure, a great updo or balayage takes a skilled set of hands to perform, but that’s not the only thing your customers are looking for.
As previously mentioned, businesses which focus on creating a friendly, relaxing atmosphere have more loyal customers who happily keep returning - but the benefits don’t end there! With an uplifting and feel-good ambience, clients are more likely to help spread the word about your business, helping you reach a wider audience and increase your prestige, thus paving your way to beauty business stardom! However, if your main goal is to sell treatments like hotcakes without considering the condition of your business, then you’re going to have a hard time getting anywhere. So what should you take into consideration when creating a positive environment in your beauty business?
It’s happened to all of us - we go to a store or any other business for the first time and we say to ourselves “I like this place already”. But what makes us say that? Unbeknown to us, in that very moment, our senses were being stimulated. Maybe a scent in the air, the sound of relaxing music playing or the colours on the walls captivated us into almost a trance-like state. Although you might not have your senses stimulated when you walk into your own salon, your customers will, which makes creating a positive environment in your salon even more essential! Luckily for you, even the most insignificant changes to your business can have a big impact on your clients. To truly create a friendly and relaxing environment in your salon, here are some sense-stimulating ideas that you just have to try!
Aside from focusing on your clients’ senses when creating a positive environment, you should also consider improving your customer service, since a simple “thank you” and “I hope you like your new look” isn’t going to do you any favours. Excellent customer service can truly bring positive energy into your salon, but make sure you’re creative about it.
Now pull up your Booksy account - you’re in for a treat! When you add a new client to your customer list, you have the option to use client notes and tags that will later be available every time they book a visit. Do make sure to include important things, such as allergies the customer may have, but also information on how they like their coffee or any topics they're interested in. Next time the client comes in, have their coffee ready, just the way they like it and ask about their favourite show! Clients will appreciate the fact that you took the time to get to know them and care about their comfort.
A positive environment in your salon is the ultimate game changer if you’re looking to increase client loyalty and improve your prestige, but achieving this goal can be difficult. However, by focusing on the senses, improving your customer service and utilising tools like Booksy, you can take your business to the next level!
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