The great ball that crowns the years of high school education is a very special moment in the life of many adolescents. It is no wonder that attendees want to feel and look their best. Many of them will turn to hair stylists, nail artists, beauticians and barbers for the first time, as prom is the perfect occasion to get your little makeover done by a professional. You have to step up your marketing game to make sure your services will not go unnoticed! Here are a few prom marketing ideas that will encourage wanna-be prom queens and prom kings to choose your salon.
Prom season usually begins in March and lasts until June. During these four months, attendees get more and more excited and engaged in arrangements. While shopping for their gowns and tuxedos, they also start to think about matching hairstyles, nails and makeup. This is when your marketing should come in - you may think it is too early, but keeping the level of excitement high for as long as possible is in your best interest. Begin with giving small hints on social media:
As the weeks pass, you should gradually start stepping up your marketing game. Social media channels, especially Facebook and Instagram, should be your focal point. Young people tend to spend a lot of time scrolling through social media pages, so using them is the most effective way to reach the group. Some beauty salon marketing ideas to help you:
Teenagers love a little competition. Especially if the price is worth the hassle! However, we do not encourage you to give away services for free or to offer a discount - it is always a better idea to add something to the service than to lessen the price. Here are a few suggestions that may inspire you:
Prom-themed offers will catch the attention of any attendee. However, it is same story as with rewarding the contesters - do not give away free services or discounts, but add something special as a gift. Discounts lure bargain hunters and make your services look like they may not be worth the full price. Be happy to treat your customers but value your work at the same time! Hair salon prom specials may take the form of additional conditioning, scalp massage or little trim. If you are a nail artist, you can offer additional embellishment or special top coat. As for a prom special at a makeup salon, think about giving your client some free samples of cosmetics, preferably of the ones you used to do their makeup. Most adolescent gals will appreciate getting a little makeup freebie to play with!
If you are using a hair salon software such as Booksy, you can send customised messages to chosen groups of clients. Make sure to target prom-related offers to your younger audience and also to moms of teenage daughters! Be creative and inviting - use phrases like:
As it is their very special day, your young customers may be a little stressed out and hence quite moody. Make sure the stylist performing the makeover is prepared for that. Remember that those teenagers may be your future loyal clients! Doing a prom marketing campaign will be much easier if you use a tool like Booksy, where you can gather a detailed database about your customers and then target offers at a specific group of them. Don't miss out on the prom season! Start preparing your hair salon marketing strategy with Booksy salon software today!
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