Every salon has them - the buy one get one free deal here, a 10% off discount there - and who can forget the three for the price of two offer? Let’s face it, deals like these are everywhere and coming up with original promotions at the hair salon can really take some time. Let’s not forget that your competition across the street is more than likely having a few offers of their own, which may be drawing potential clients away from your business. So what can you do to improve the promotion of the salon and of your treatments?
Before you go about handing out discounts left and right, it is vital to have a strategy that answers the question “what do I hope to achieve with this offer?”. Are you looking to make more profit? Attract new clients? Sell products that are close to expiring? Or perhaps encourage absent clients to return to your salon? Although you probably said “yes” to all of the above, it’s best to focus on only a few at a time, as each of these goals requires an individual approach. With your goal in mind, you’re ready to begin planning your promotions at the hair salon!
The best promotions to offer at your salon are those that are created for each individual client - which is nearly impossible if you’ve got hundreds of them! Anyone can slap a -10% sticker on their salon menu or fan page and wait for bookings to pour in, but is that really enough? Now imagine that you’re a client and you receive a direct offer that’s related to the previous purchases you’ve made - not only do you feel as though the salon team remembers you, but that they know exactly what you’re interested in! When it comes to creating the perfect promotion at the hair salon, focus on your goal, what kind of offer will help to achieve it and who is your target audience. To get started on your promotion at the hair salon, employ Booksy’s tags and client groups, which will allow you to filter your entire client database (if you haven’t done so already, grab your free Booksy account at the bottom of the article). Instead of researching each of your clients’ preferences and information by hand, use this tool to find the specific client group you’re looking for.
You have your goal in mind and the list of clients in front of you, but now comes the burning question - what should your promotion include? A discount or a buy one get one free offer will do just fine, but these ideas will require a little something extra! Here are some ideas Booksy users have come up with:
Now you’re ready to get started on the promotion of your salon! Inform clients on social media, in the salon and most importantly via a direct text, push or email message, which can be sent directly from Booksy. Grab your free account and start promoting on the next level!
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