In recent years, one question has been baffling salon and spa owners - how do you attract people to your fan pages? You’ve seen other businesses do it with just the snap of their fingers, so why are you having so much difficulty in reaching your target audience? There may be a number of reasons why you’re not having a strong following, but before you inspect what the cause might be, take a few things into account.
Why are you looking to increase the number of your fans? Although the answer may seem obvious, in fact, it’s just the opposite. Salon owners, as well as freelance specialists, look to grow their social media following because they feel as though it increases the number of new clients. And sure, someone who is looking for a popular salon or spa to visit may check if you have a substantial following on social media - however, most of your potential clients will search for your salon’s reviews rather than the number of fans on your social media pages.
Also, if your salon has a fanbase which is well into the hundred-thousands, ask yourself: “How many of those fans have actually visited my business?” Now you might be feeling that everything you knew was a lie, but it doesn’t have to be so! A salon with loads of followers is more likely to catch the attention of cosmetic brands which would be interested in working out a mutual partnership or even have their business graced by the presence of an A-class celebrity! And don’t forget that having a high number of followers can be the perfect motivational boost! That is why before you begin googling ways to attract people to your pages, decide on your goals. And if you’re looking to attract followers just for fun, or you’re envious of other salons’ numbers, then consider re-evaluating these goals, as this may be a waste of your valuable time.
Now that you’ve decided to attract new followers to your fan pages, ask yourself: “Where is the majority of my fans?” Most businesses in the hair and beauty industry lean towards Instagram and Facebook. After all, both platforms are great for promoting your work, sharing reviews and staying connected with other brands in the industry. Focus on 2 to 3 social media platforms on which you’d like to promote your business, as taking on too many pages may take up too much of your time.
It’s safe to say that not every follower is going to have the same taste in content. Your potential clients might prefer content that shows the human side of your business and includes pictures of smiling clients and the effects of your work, whereas other stylists, makeup artists and therapists are going to be interested in your techniques and the products you use. Keep your target audience in mind when publishing your posts and make sure to experiment a bit. Post a meme or two, add a video while working on a treatment or do a live stream and pay attention to what attracts new fans. Remember that consistency also plays a significant role when it comes to posting. Adding content too often may make your fan page seem spammy, and not posting regularly will most definitely cause a drop in fans - so make sure to find the golden mean!
Believe it or not, the time you post also has a significant impact on how many fans you reach. If you’re targeting people in your area, consider posting in the evening hours or during lunch, as most of them will then have more time for social media surfing. As for fans across the globe, find out where the majority of them is and try to post at times when they are active online the most. With so much content online, it can be difficult to reach the majority of your intended audience. In fact, your social media posts might only be reaching as little as 20% of your target audience.
Now, for those of you who still work hard to gain your fan page fans in hope of turning them into clients, there is one proven method of doing so. Besides sharing posts of your fabulous updos and detailed nail art, you need to share the link to your booking page. If you use Booksy, you can find your online booking link in the Business Settings section. Create a post and include a description that tempts your fans to book with you. Additionally, you should paste the link into your fan page bio and create “book now” buttons on Facebook and Instagram.
In your Booksy online booking profile, everything your potential clients need to know about your business can be found in one spot - from treatments, staff members, opening hours and your work portfolio, to client reviews and amenities.
Start turning your fan page fans into regular customers - grab your free Booksy trial today!
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